{"id":43,"date":"2007-11-23T11:09:00","date_gmt":"2007-11-23T11:09:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2007\/11\/23\/jozef-stalin-twarza-russiatodaycom\/"},"modified":"2019-02-15T13:57:20","modified_gmt":"2019-02-15T13:57:20","slug":"jozef-stalin-twarza-russiatodaycom","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/jozef-stalin-twarza-russiatodaycom\/","title":{"rendered":"J\u00f3zef Stalin „twarz\u0105” russiatoday.com"},"content":{"rendered":"

\u0179r\u00f3d\u0142o: Dziennik.pl<\/a>
\n\"\"<\/a>„Stalin pisa\u0142 romantyczne wiersze. Czy wiedzia\u0142e\u015b o tym?” – tak reklamuje si\u0119 rosyjski portal internetowy russiatoday.com. Ale to jeszcze nie wszystko. Portal u\u017cywa te\u017c wizerunku cz\u0142owieka, kt\u00f3ry odpowiada za \u015bmier\u0107 milion\u00f3w ludzi – pisze DZIENNIK.<\/em><\/p>\n

Jak najlepiej zareklamowa\u0107 na \u015bwiecie serwis informacyjny? U\u017cywaj\u0105c w kampanii promocyjnej chwyt\u00f3w, kt\u00f3re jednoznacznie kojarz\u0105 si\u0119 z danym krajem.Kilka dni temu w internecie oraz rosyjskiej prasie pojawi\u0142y si\u0119 reklamy angloj\u0119zycznego portalu russiatoday.com, w kt\u00f3rych wykorzystano wizerunek komunistycznego dyktatora J\u00f3zefa Stalina. <\/em><\/p>\n

W jego portret komputerowo wmontowano pi\u00f3ro, ca\u0142o\u015b\u0107 opatrzono podpisem: „Stalin pisa\u0142 romantyczne wiersze. Czy wiedzia\u0142e\u015b o tym?”. Pikanterii sytuacji dodaje jeszcze fakt, \u017ce w reklamie wykorzystano has\u0142o russiatoday.com, kt\u00f3re brzmi „Dumni z odmienno\u015bci”. <\/em><\/p>\n

„Wizerunek Stalina u\u017cyty w reklamie mo\u017ce budzi\u0107 kontrowersje. Niemniej jednak od momentu rozpocz\u0119cia kampanii liczba odwiedzin na naszej stronie podwoi\u0142a si\u0119” – t\u0142umaczy Margarita Simonjan, szefowa redakcji serwisu.<\/em>
\n—-
\nI co tu komentowa\u0107 ….<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0179r\u00f3d\u0142o: Dziennik.pl „Stalin pisa\u0142 romantyczne wiersze. Czy wiedzia\u0142e\u015b o tym?” – tak reklamuje si\u0119 rosyjski portal internetowy russiatoday.com. Ale to 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