Porz\u0105dkuj\u0105c stare szparga\u0142y, znalaz\u0142em sw\u00f3j artyku\u0142 z 1997r. o konfliktach na linii marketing -sprzeda\u017c. W tym przypadek sp\u00f3\u0142ki „Alfa” \ud83d\ude42 z 1995r. Ciekaw jestem, na ile dzi\u015b mo\u017cna m\u00f3wi\u0107 o podobnych procesach, b\u0105d\u017a ich ca\u0142kowitym braku :))<\/p>\n
(c) 1995, Jacek Kotarbi\u0144ski<\/p>\n
„W 1995r. w firmie Alfa, rozpocz\u0119to proces restrukturyzacji. Zorganizowano nowe dzia\u0142y, w tym marketingu i sprzeda\u017cy. Obie funkcje rozdzielono od siebie. Sp\u00f3\u0142ka by\u0142a \u015bredniej wielko\u015bci (350 pracownik\u00f3w) jak i dzia\u0142a\u0142a w r\u00f3\u017cnych obszarach funkcjonalnych ( produkcja i us\u0142ugi dla przemys\u0142u). Rada Nadzorcza zaakceptowa\u0142a projekt, ca\u0142o\u015b\u0107 \u201eodpali\u0142a\u201d w nowej strukturze. Dop\u00f3ty firma wdra\u017caj\u0105ca projekt gasi\u0142a problemy w zarodku, nikt nie mia\u0142 do nikogo pretensji. Niestety, p\u00f3\u017aniej, po roku samodzielnego dzia\u0142ania, m\u0142odzi marketerzy zatrudnieni w firmie nie sprawdzili si\u0119. Ich projekty spotka\u0142o fiasko, wydano niepotrzebnie sporo pieni\u0119dzy, wewn\u0119trzna komunikacja i wsp\u00f3\u0142praca zacz\u0119\u0142a uk\u0142ada\u0107 si\u0119 fatalnie. Na \u201espotkaniu prawdy\u201d i po przeprowadzonych wewn\u0119trznie badaniach, przedstawiciele innych dzia\u0142\u00f3w oraz zwi\u0105zki zawodowe zdefiniowa\u0142y swoje pretensje:<\/em><\/p>\n Zarz\u0105d stwierdzi\u0142, \u017ce nale\u017cy dokona\u0107 zmian, kt\u00f3re poprawi\u0105 sytuacj\u0119.<\/em><\/p>\n Bardzo szybko zmieni\u0142a si\u0119 atmosfera pracy w nowej kom\u00f3rce. Nagle, dyrektor handlowy zacz\u0105\u0142 stawia\u0107 bardzo wyg\u00f3rowane \u017c\u0105dania i nierealne terminy. M\u015bci\u0142 si\u0119 za wcze\u015bniejsze uwagi i przytyki, kt\u00f3re by\u0142y kierowane pod jego adresem. Po 2 miesi\u0105cach, ca\u0142a ekipa marketingu zwolni\u0142a si\u0119 z firmy. Przyj\u0119to na ich miejsce m\u0142od\u0105 dziewczyn\u0119 (jako specjalistk\u0119 ds. marketingu), kt\u00f3ra spodoba\u0142a si\u0119 dyrektorowi. Prywatnie, by\u0142a jego szwagierk\u0105. Ze wzgl\u0119du na du\u017c\u0105 liczb\u0119 obowi\u0105zk\u00f3w, cz\u0119\u015b\u0107 funkcji delegowano do zaprzyja\u017anionych agencji reklamowych, kt\u00f3re zupe\u0142nie przypadkiem by\u0142y kierowane przez jej szkolne kole\u017canki.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Porz\u0105dkuj\u0105c stare szparga\u0142y, znalaz\u0142em sw\u00f3j artyku\u0142 z 1997r. o konfliktach na linii marketing -sprzeda\u017c. W tym przypadek sp\u00f3\u0142ki „Alfa” \ud83d\ude42 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