Dobrych 10 lat temu, opowiadano mi jakie s\u0105 r\u00f3\u017cnice pomi\u0119dzy polskim, a niemieckim klientem. Polski klient, zrzucaj\u0105c karton mleka, natychmiast jest op\u2026\u00a0 przez sprzedawczyni\u0119, dostaje do r\u0119ki szmat\u0119, ma sprz\u0105tn\u0105\u0107 do czysta oraz niezw\u0142ocznie za to mleko zap\u0142aci\u0107. W sumie mo\u017cna trafi\u0107 na gablotk\u0119 \u2026 . Klient niemiecki w identycznej sytuacji, zaczyna si\u0119 awanturowa\u0107 o umiejscowienie kartonu mleka w miejscu, zagra\u017caj\u0105cym jego bezpiecze\u0144stwu i domagaj\u0105cy si\u0119 odszkodowania za ewentualnie poplamione ubranie. Parafrazuj\u0105c s\u0142ynne (nie dotycz\u0105ce rolnik\u00f3w !) zdanie „ch\u0142op ze wsi wyj\u015b\u0107 mo\u017ce, wie\u015b z ch\u0142opa – nigdy”, mo\u017cna zaryzykowa\u0107 ” Polak mo\u017ce wyj\u015b\u0107 z socjalizmu, socjalizm mentalnie z Polaka – nigdy” \u2026<\/p>\n
Nie istnieje usprawiedliwienie, dla cynizmu, arogancji, chamstwa, czy lekcewa\u017cenia sprzedawcy. Awanturuj\u0105cy si\u0119 klient, porusza si\u0119 po w\u0105skiej k\u0142adce zastrze\u017ce\u0144 do problemu i zastrze\u017ce\u0144 do sprzedawcy. Klient, ur\u0105gaj\u0105cy sytuacji, kt\u00f3rego ponosz\u0105 nerwy – powinien spotka\u0107 si\u0119 ze spokojem, pokor\u0105 i odpowiednim przygotowaniem handlowca. Szczeg\u00f3lnie w kwestii psychiki. Klient nie ur\u0105ga TEMU handlowcowi, ale sytuacji, zaj\u015bciu, zdarzeniu. Kto\u015b m\u00f3wi\u0142 o prof. Relidze, \u017ce w czasie operacji klnie jak szewc. Ale zawsze na zdarzenie, przedmiot (zerwan\u0105 ni\u0107 chirurgiczn\u0105) – nigdy na ludzi.<\/p>\n
Arogancki kierowca w supermarkecie budowlanym. Rozliczaj\u0105cy si\u0119 z marketem –\u00a0 jako oddzielna firma. Ale r\u00f3wnocze\u015bnie je\u017cd\u017c\u0105cy na zlecenie klient\u00f3w. Sprawiaj\u0105cy\u00a0 wra\u017cenie, \u017ce mu nie zale\u017cy. To TY kliencie, masz okaza\u0107 JAK bardzo Ci na nim zale\u017cy. Kierowca rozje\u017cdza walcem mozolnie wypracowywany brand marketu. Na dodatek – nie b\u0119d\u0105c jego pracownikiem. Konkluzja ?\u00a0 Zaanga\u017cowa\u0107 outsourcing 10 dodatkowych kierowc\u00f3w. Wywiesi\u0107 tablic\u0119 og\u0142osze\u0144 z kilkunastoma telefonami do wsp\u00f3\u0142pracuj\u0105cych z marketem kierowc\u00f3w. Nic tak firmy nie rozkr\u0119ca jak rosn\u0105ca konkurencja. Ale „Pan Szofer” to arogant \u00a0nie\u015bwiadomy. Najgorsi s\u0105 … ci \u015bwiadomi.<\/p>\n
Inny market. Sprzedawca z pe\u0142n\u0105 \u015bwiadomo\u015bci\u0105 jest cyniczny, chamski,\u00a0 arogancki i jawnie okazuje lekcewa\u017cenie wobec klienta. Klient wed\u0142ug niego,\u00a0 jest mot\u0142ochem, ludzk\u0105 mas\u0105, kt\u00f3ra przeszkadza w pracy (na czym polegaj\u0105cej ? ). Bezimiennym, g\u0142upim, zawracaj\u0105cym wiecznie d\u2026 , poszukuj\u0105cym odpowiedzi na g\u0142upie pytania. Wspomniane cechy dystryminuj\u0105 takiego osobnika, jako sprzedawc\u0119 czegokolwiek. Niestety, cz\u0119sto bywa tak, \u017ce\u00a0 zgodnie z\u00a0 \u201eSyndromem Durowa\u201d (vide: Suworow, \u201e\u017bo\u0142nierze Wolno\u015bci\u201d) – osobnik bywa wykopywany na wy\u017csze stanowiska. Kiedy dorwie si\u0119 do w\u0142adzy i zacznie decydowa\u0107 o standardach – wspomniane cechy zaczn\u0105 obowi\u0105zywa\u0107 w ca\u0142ej firmie i \u2026 jaki szef – taka firma.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dobrych 10 lat temu, opowiadano mi jakie s\u0105 r\u00f3\u017cnice pomi\u0119dzy polskim, a niemieckim klientem. Polski klient, zrzucaj\u0105c karton mleka, natychmiast […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[747],"tags":[90,94,376,566],"class_list":["post-449","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-marketing","tag-rynkologia"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-7f","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":5966,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/449\/revisions\/5966"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}