Stare, rzymskie przys\u0142owie ( albo pruskie – bladego poj\u0119cia nie mam), m\u00f3wi : „zagro\u017cenie mo\u017ce by\u0107 fikcyjne – strach jest PRAWDZIWY!”. Ka\u017cdy szef public relations w firmach dzia\u0142aj\u0105cych kontek\u015bcie tzw. „szczeg\u00f3lnej odpowiedzialno\u015bci spo\u0142ecznej” (banki, ubezpieczyciele, producenci aut, farmaceutyk\u00f3w czy cho\u0107by prezerwatyw), powinni powiesi\u0107 je sobie obok tabliczki „Zyski G\u0142upcze!”. A pisz\u0119 to w kontek\u015bcie przypadku, kt\u00f3remu na imi\u0119 „VISA”.\u00a0 Oczywi\u015bcie, wszyscy dooko\u0142a wiedz\u0105, \u017ce temu s\u0142ynnemu operatorowi, przydarzy\u0142a si\u0119 pewna brzydka przypad\u0142o\u015b\u0107. Zdarza si\u0119. Producentom aut p\u0119kaj\u0105 zawory, banki prze\u017cywaj\u0105 zmor\u0119 „pishingu” (szacuneczek dla BZ WBK :), a niekt\u00f3re samoobs\u0142ugowe stacje benzynowe tankuj\u0105 za 6 groszy i odmawiaj\u0105 dialogu … Przecie\u017c nikt w \u015bwiecie biznesu nie jest idealny ! Sztuka polega na tym, aby umie\u0107 znale\u017a\u0107 si\u0119 w okre\u015blonej sytuacji.<\/p>\n
Swoim studentom nieustannie powtarzam, \u017ce marketing to W\u0141ADZA. Marketer – wyposa\u017cony w informacj\u0119, bud\u017cet, narz\u0119dzia oddzia\u0142ywania spo\u0142ecznego – uzyskuje swoist\u0105 w\u0142adz\u0119 nad zachowaniami spo\u0142ecznymi. Nie tak dawno zacz\u0119li rozumie\u0107 to s\u0142ynni prokuratorzy, a nawet Prezydent RP (sic!). Przestaje by\u0107 wa\u017cne CO\u00a0 si\u0119 m\u00f3wi – zaczyna by\u0107 wa\u017cne jest to JAK to si\u0119 robi (niestety !)<\/p>\n
VISA rozwi\u0105zuj\u0105c sw\u00f3j problem – zachowa\u0142a si\u0119 jak typowy monopolista. Wydano suchy komunikat VISA Europe. Ujawni\u0142 si\u0119 Syndrom Korporacyjnej Klasyki – czyli w zasadzie nic si\u0119 nie sta\u0142o. Martw sie Kowalski, martw … Je\u015bli na koniec miesi\u0105ca zosta\u0142o Ci 1.000 z\u0142. na koncie, wyp\u0142aci\u0142e\u015b 100, a zaksi\u0119gowa\u0142o 5.000 \ud83d\ude42 Kiedy\u015b wr\u00f3ci :))) I albo zap\u0142acisz odsetki, albo b\u0119dziesz musia\u0142 biega\u0107 i reklamowa\u0107 … Brak empatii jest najgorsz\u0105 przypad\u0142o\u015bci\u0105, jaka mo\u017ce spotka\u0107 marketera. Dzi\u015b nie bez satysfakcji – obserwuj\u0119 rynek developerski. Jeszcze chwil\u0119 temu, wi\u0119kszo\u015b\u0107 firm zachowywa\u0142a si\u0119 niczym rynkowi bullterierzy. Dzi\u015b zostali zmuszeni to spuszczenia z tonu. Nie ma gorszej trucizny dla ka\u017cdej firmy, jak \u015bwiadomo\u015b\u0107 braku konieczno\u015bci walki o klienta.<\/p>\n
Sprawdzi\u0142em swoje banki. NIE MAM \u017cadnych mo\u017cliwo\u015bci zamiany systemu VISA na Mastercard. Czy chocia\u017cby American Express. Koniec ! Kropka ! To bank za mnie decyduje, w jakim systemie mam operowa\u0107. Mam zmieni\u0107 bank ? A czemu\u017c to ? Kiedy\u015b banki oferowa\u0142y karty w dowolnym systemie. Nie mam mo\u017cliwo\u015bci wykorzystania „efsika” czyli Efektownego Strzelenia Focha Klienta. I bezkolizyjnej zamiany jednego systemu kart na drugi. I to ju\u017c nawet nie chodzi o to, \u017ce chcia\u0142bym zmieni\u0107 \u00a0ten system. Chcia\u0142bym mie\u0107 tak\u0105 MO\u017bLIWO\u015a\u0106. Demokratyczn\u0105 i woln\u0105 \u2026 Ech VISA … „Die Freiheit nehm` ich mir ???”<\/p>\n","protected":false},"excerpt":{"rendered":"
Stare, rzymskie przys\u0142owie ( albo pruskie – bladego poj\u0119cia nie mam), m\u00f3wi : „zagro\u017cenie mo\u017ce by\u0107 fikcyjne – strach jest 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