{"id":46,"date":"2007-12-01T07:08:00","date_gmt":"2007-12-01T07:08:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2007\/12\/01\/denerwujace-chwyty-i-tricki\/"},"modified":"2019-02-14T19:55:30","modified_gmt":"2019-02-14T19:55:30","slug":"denerwujace-chwyty-i-tricki","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/denerwujace-chwyty-i-tricki\/","title":{"rendered":"Denerwuj\u0105ce chwyty i tricki"},"content":{"rendered":"<div style=\"text-align:justify;\">Po raz kolejny s\u0142ysz\u0119 w tv sformu\u0142owanie &#8222;chwyt&#8221; marketingowy, &#8222;trick&#8221; marketingowy. Rzeczownik, kt\u00f3ry w swoim odniesieniu &#8211; jest deprecjonowany przez przymiotnik . Dra\u017cni mnie to. Po prostu szlag mnie trafia.\u00a0<\/p>\n<p>&#8222;Przyspawanie&#8221; s\u0142owka &#8222;marketingowy&#8221; buduje negatywn\u0105 \u015bwiadomo\u015b\u0107, z\u0142e postawy, bezpo\u015brednie skojarzenia marketingu z gr\u0105, manipulacj\u0105, oszustwem, naci\u0105gactwem. Tricki mog\u0105 by\u0107 karciane albo iluzjonistyczne. &#8222;Chwyty&#8221; najcz\u0119\u015bciej zarezerwowane s\u0105 dla zapa\u015bnik\u00f3w czy judok\u00f3w.<\/p>\n<p>Dzi\u015b, gdy &#8222;marketing&#8221; staje si\u0119 pozytywnym synonimem rozwoju firmy, zarz\u0105dzania rynkiem, poszukiwania efektywnych sposob\u00f3w budowania relacji z klientem (nie myli\u0107 z programami typu konkurs &#8230;) &#8211; to trickowanie denerwuje. Ukazuje, jak niewielki jest poziom zrozumienia istoty marketingu przez ludzi (nie tylko w mediach). Jak wiele potrzeba, by u\u015bwiadomi\u0107. Kilkadziesi\u0105t tysi\u0119cy ludzi ko\u0144czy rocznie studia marketingowe. Groteska.<\/p><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Po raz kolejny s\u0142ysz\u0119 w tv sformu\u0142owanie &#8222;chwyt&#8221; marketingowy, &#8222;trick&#8221; marketingowy. Rzeczownik, kt\u00f3ry w swoim odniesieniu &#8211; jest deprecjonowany przez [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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