{"id":490,"date":"2010-03-16T07:50:55","date_gmt":"2010-03-16T07:50:55","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=490"},"modified":"2019-02-14T19:41:43","modified_gmt":"2019-02-14T19:41:43","slug":"przebieralnia-pustych-twarzy","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/przebieralnia-pustych-twarzy\/","title":{"rendered":"Przebieralnia pustych twarzy"},"content":{"rendered":"<p>Stoj\u0105ca w mediola\u0144skim klasztorze Duomo di Milano, szesnastowieczna rze\u017aba \u015bw. Bart\u0142omieja, robi naprawd\u0119 wielkie wra\u017cenie. Posta\u0107 stworzy\u0142 Marco d&#8217;Agrate w 1562r. Na pierwszy rzut oka, przedstawia posta\u0107 m\u0119\u017cczyzny, przepasanego materia\u0142em lub szalem. Dopiero po dok\u0142adniejszym przyjrzeniu si\u0119, zauwa\u017camy, \u017ce jest to ludzka sk\u00f3ra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"rze\u017aba \u015aw. Bart\u0142omieja\/ Duomo, Milano\" src=\"https:\/\/farm3.static.flickr.com\/2121\/2465782468_82e9226ff3.jpg\" alt=\"\" width=\"222\" height=\"350\" \/><\/p>\n<p>\u015aw. Bart\u0142omiej to jeden z mniej znanych aposto\u0142\u00f3w. Za swoj\u0105 misjonarsk\u0105 prac\u0119, zap\u0142aci\u0142 wysok\u0105 cen\u0119 &#8211; zosta\u0142 \u017cywcem obdarty ze sk\u00f3ry. Jednak zanim poznamy t\u0119 histori\u0119, trudno oprze\u0107 si\u0119 wra\u017ceniu, \u017ce istot\u0105 rze\u017aby jest dwoisto\u015b\u0107 natury ludzkiej. Dwoisto\u015b\u0107, kt\u00f3rej elementem jest r\u00f3wnie\u017c obna\u017canie w\u0142asnych uczu\u0107 czy emocji.<\/p>\n<p>Pierwszym materia\u0142em, jaki z ciekawo\u015bci\u0105 obejrza\u0142em po powrocie z W\u0142och, by\u0142 film Tomasza Sekielskiego &#8222;W\u0142adcy Marionetek&#8221; . Autorzy ujawniaj\u0105 mechanizmy w\u0142adzy. Cho\u0107 sami nie ustrzegaj\u0105 si\u0119 b\u0142\u0119d\u00f3w zwi\u0105zanych z researchem. Czy ewidentnych zapo\u017cycze\u0144 z Michaela F. Moora. (np. pytanie pos\u0142\u00f3w o to czy wys\u0142aliby swoich syn\u00f3w do Afganistanu). Pomijaj\u0105c ocen\u0119 samego filmu, jego wymowa jest jasna &#8211; dwoisto\u015b\u0107 natury w\u0142adzy. Tyle tylko, \u017ce nie dotyczy ona wy\u0142\u0105cznie polityki. Jest powszechna w mediach, show biznesie, czy &#8230; kulturze i sztuce \ud83d\ude42 Gdzie nikt nie zdradza ch\u0119tnie tajnik\u00f3w swojej w\u0142asnej kuchni. By\u0107 mo\u017ce warto zrobi\u0107 cykl pod znanym has\u0142em &#8221; jak to si\u0119 robi ? &#8221; i sportretowa\u0107 mechanizmy rz\u0105dz\u0105ce r\u00f3wnie\u017c powy\u017cszymi sferami ? Na nakr\u0119cenie polskiego \u201eFahrenheit 9.11\u201d musimy chyba jeszcze troch\u0119 poczeka\u0107. Ale nie o tym \u2026<\/p>\n<p>Wsp\u00f3\u0142czesne media elektroniczne, a szczeg\u00f3lnie rozwi\u0105zania spo\u0142eczno\u015bciowe, umo\u017cliwiaj\u0105 co\u015b, co nigdy nie by\u0142o realne. Lub monopol \u00a0mia\u0142y wy\u0142\u0105cznie mass media. \u00a0Kreowanie swojego, \u00a0publicznego wizerunku indywidualnie i na w\u0142asn\u0105 odpowiedzialno\u015b\u0107. Dzi\u0119ki Facebookowi, Naszej-Klasie, \u00a0Goldenline, LinkedIn, Profeo czy Gronu, mo\u017cemy sami decydowa\u0107 kim chcemy by\u0107 w \u015brodowisku internetowym i dowolnie kszta\u0142towa\u0107 swoj\u0105 w\u0142asn\u0105 natur\u0119. Modeli jest wiele. Najprostszy, to nie zmienia\u0107 si\u0119 wcale. By\u0107 naturalnym w \u015bwiecie rzeczywistym i \u015bwiecie wirtualnym. I w jednym i w drugim, stajemy si\u0119 wtedy nara\u017ceni na pr\u0119gierz oceny, nie zawsze sprawiedliwej i rzetelnej ( bo anonimowej). W innym modelu, pr\u00f3bujemy by\u0107 kim\u015b zdecydowanie lepszym ni\u017c jeste\u015bmy. Lansujemy si\u0119 i odwa\u017cnymi fotkami na Naszej-Klasie, maskujemy w\u0142asne kompleksy i uprzedzenia. W jeszcze innym, stajemy si\u0119 prawdziwsi ni\u017c w rzeczywisto\u015bci. Szczeg\u00f3lnie wtedy, gdy otoczenie nie daje nam mo\u017cliwo\u015bci zaistnienia. Mo\u017cemy sta\u0107 si\u0119 r\u00f3wnie\u017c dowolnym, fikcyjnym obrazem, bo jedynie dzi\u0119ki takiemu rozwi\u0105zaniu \u00a0b\u0119dziemy mogli by\u0107 szczerzy wobec otoczenia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/farm1.static.flickr.com\/42\/80200609_287039e270.jpg\" alt=\"\" width=\"158\" height=\"210\" \/>Bez wzgl\u0119du na to, w jakim modelu funkcjonujemy jest on zawsze zwi\u0105zany z elementami wizerunkowymi. Nie chodzi o to, \u017ceby\u015bmy wygl\u0105dali &#8222;dobrze&#8221;, raczej o to, aby postrzeganie nas, by\u0142o zwi\u0105zane z po\u017c\u0105danym obrazem (niekt\u00f3rzy nihili\u015bci ca\u0142y czas walcz\u0105 o ty, aby w niczym nie postrzegano ich jak grzecznych ch\u0142opc\u00f3w :).<\/p>\n<p>Rze\u017aba \u015bw. Bart\u0142omieja w mediola\u0144skiej katedrze, wydaje si\u0119 by\u0107 ciekaw\u0105 metafor\u0105 wsp\u00f3\u0142czesno\u015bci. Wsp\u00f3\u0142czesno\u015bci masek, r\u00f3\u017cnorodnych, \u017cyciowych kreacji czy p\u00f3z. Dzi\u015b zaciera si\u0119 r\u00f3\u017cnica pomi\u0119dzy widzami, aktorami na scenie i re\u017cyserami \u017cyciowych historii. Dzi\u015b jeste\u015b tw\u00f3rc\u0105. Jutro mo\u017cesz sta\u0107 si\u0119 tworzywem. Dzi\u015b jeste\u015b my\u015bliwym. Jutro &#8211; mo\u017cesz by\u0107 zwierzyn\u0105. Dzi\u015b jeste\u015b widzem. Jutro aktorem. A pojutrze &#8211; re\u017cyserem.<\/p>\n<p>Mo\u017cemy nosi\u0107 r\u00f3\u017cne sk\u00f3ry. Przybiera\u0107 wszechstronne formy, w zale\u017cno\u015bci od sytuacji.\u00a0 Wa\u017cne jednak, \u017ceby zawsze zachowa\u0107 twarz. <strong>W\u0142asn\u0105.<\/strong><\/p>\n<p><strong><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2lccUmp6jfo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Stoj\u0105ca w mediola\u0144skim klasztorze Duomo di Milano, szesnastowieczna rze\u017aba \u015bw. Bart\u0142omieja, robi naprawd\u0119 wielkie wra\u017cenie. Posta\u0107 stworzy\u0142 Marco d&#8217;Agrate w [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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