{"id":5051,"date":"2014-03-06T16:19:35","date_gmt":"2014-03-06T16:19:35","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=5051"},"modified":"2019-02-18T13:45:49","modified_gmt":"2019-02-18T13:45:49","slug":"obalac-stereotypy-wywiad-z-jackiem-kotarbinskim-cz-2-anna-miotk","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/obalac-stereotypy-wywiad-z-jackiem-kotarbinskim-cz-2-anna-miotk\/","title":{"rendered":"Obala\u0107 stereotypy \u2013 Wywiad z Jackiem Kotarbi\u0144skim cz. 2 [Anna Miotk]"},"content":{"rendered":"<p><strong>[Anna Miotk] &#8211; Czy mo\u017cna m\u00f3wi\u0107 o etyce w marketingu? Jaki Twoim zdaniem powinien by\u0107 etyczny marketing, jakimi regu\u0142ami si\u0119 kierowa\u0107?<\/strong><\/p>\n<p>[Jacek Kotarbi\u0144ski] &#8211; To du\u017cy temat. Trudny. Natomiast je\u015bli etyk\u0119 marketingu rozumie\u0107 jako etyk\u0119 okre\u015blonej profesji, to my\u015bl\u0119 \u017ce istot\u0105 jest brak sprzeczno\u015bci pomi\u0119dzy tym czego wymaga firma, od tego jaki mamy system warto\u015bci.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/annamiotk.pl\/wp-content\/uploads\/2014\/02\/Jacek-Kotarbi%C5%84ski-600x408.jpeg\" width=\"600\" height=\"408\"><\/p>\n<p><!--more--><\/p>\n<p>Prosty przyk\u0142ad. Do du\u017cej firmy przyjecha\u0142 jeden z najpowa\u017cniejszych kontrahent\u00f3w. Prezes poleci\u0142 m\u0142odemu pracownikowi marketingu by zabawi\u0142 jak najlepiej tego specjalnego go\u015bcia.&nbsp;Go\u015b\u0107 po za\u0142atwieniu spraw formalnych, mia\u0142 ochot\u0119 na jedn\u0105, zasadnicz\u0105 rozrywk\u0119 \u2013 wsp\u00f3ln\u0105 wizyt\u0119 w domu uciech i balang\u0119 z dziewczynami do bia\u0142ego rana. Prawo go\u015bcia. Na koszt firmy. Dla u\u0142atwienia dodam, \u017ce marketer by\u0142 miesi\u0105c po \u015blubie, miasto ma\u0142e, bezrobocie wysokie i wpad\u0142 w oko kontrahentowi, kt\u00f3ry okaza\u0142 si\u0119 biseksualny. Zadaj\u0119 czasem to zadanie na r\u00f3\u017cnych zaj\u0119ciach i sprawia wiele problem\u00f3w. Etycznych oczywi\u015bcie. Jest wiele sfer specyficznych dla marketingu np. relacje z dostawcami czy agencjami reklamowymi. Marketer jest osob\u0105 odpowiedzialn\u0105 za inwestycje w okre\u015blone projekty, marki czy kampanie, a tam gdzie jest przep\u0142yw pieni\u0119dzy i decyzje, pojawiaj\u0105 si\u0119 najr\u00f3\u017cniejsze problemy. Natomiast o kr\u0119gos\u0142upie etycznym, zasadach panuj\u0105cych w firmie decyduj\u0105 ich w\u0142a\u015bciciele czy w przypadku korpo \u2013 zasady kultury korporacyjnej oraz relacje z innymi lud\u017ami. Te kwestie s\u0105 istotne dla ka\u017cdego, kto chce mie\u0107 pe\u0142n\u0105 satysfakcj\u0119 ze swojej pracy.<\/p>\n<p><a href=\"https:\/\/annamiotk.pl\/obalac-stereotypy-wywiad-z-jackiem-kotarbinskim-cz-2\/\">CZYTAJ DALEJ &gt;&gt;&gt;<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[Anna Miotk] &#8211; Czy mo\u017cna m\u00f3wi\u0107 o etyce w marketingu? Jaki Twoim zdaniem powinien by\u0107 etyczny marketing, jakimi regu\u0142ami si\u0119 [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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