{"id":5057,"date":"2014-08-18T16:46:16","date_gmt":"2014-08-18T16:46:16","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=5057"},"modified":"2019-02-18T21:50:02","modified_gmt":"2019-02-18T21:50:02","slug":"1010-mikolaj-nowak-rozmawia-z-jackiem-kotarbinskim-autorem-ksiazki-sztuka-rynkologii","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/1010-mikolaj-nowak-rozmawia-z-jackiem-kotarbinskim-autorem-ksiazki-sztuka-rynkologii\/","title":{"rendered":"10\/10: Miko\u0142aj Nowak rozmawia z Jackiem Kotarbi\u0144skim, autorem ksi\u0105\u017cki \u201eSztuka Rynkologii\u201d"},"content":{"rendered":"<p>Kilka dni, dziesi\u0119\u0107 pyta\u0144. Bez retuszu: Jacek Kotarbi\u0144ski.\u00a0Jeden z moich mentor\u00f3w. I jeden z najciekawszych ekspert\u00f3w, jakich spotka\u0142em.\u00a0Zwolennik wysokiej jako\u015bci tre\u015bci i obiektywnych medi\u00f3w. Gardzi \u2013 jak to okre\u015bla \u2013 \u201eurynalnym contentem\u201d czyli og\u0142upiaj\u0105cymi zjawiskami nie tylko w sieci.\u00a0Przed Wami Jacek Kotarbi\u0144ski w szczerym wywiadzie.<\/p>\n<p><!--more--><\/p>\n<p>Dzie\u0144 pierwszy.<br \/>\n<strong>Miko\u0142aj Nowak: &#8211; m\u00f3wi si\u0119, \u017ce lepiej by\u0107 najgorszym w\u015br\u00f3d najlepszych, ni\u017c najlepszym w\u015br\u00f3d najgorszych. \u00a0Z pozycji mentora: co w tych czasach wybieraj\u0105 m\u0142odzi specjali\u015bci?<\/strong><\/p>\n<p>Jacek Kotarbi\u0144ski: &#8211; Ostatnio robi\u0105 karier\u0119 dwa s\u0142owa: \u201esimply\u201d i \u201esmart\u201d. Szukamy prostych recept i odpowiedzi na najbardziej skomplikowane pytania. Gotowych regu\u0142ek, procedur czy s\u0142ynnych \u201e11 Z\u0142otych Sposob\u00f3w na Wszystko\u201e. Dla wielu m\u0142odych specjalist\u00f3w g\u0142\u00f3wnym mentorem jest ich najbli\u017csza rodzina: wujek Gugl i ciocia Wiki. \u00a0Kiedy pojawia si\u0119 jaki\u015b problem, najpierw pytaj\u0105 ich.<\/p>\n<p>Czasem zanim pomy\u015bl\u0105 lub spr\u00f3buj\u0105 rozwi\u0105za\u0107 problem u\u017cywaj\u0105c w\u0142asnych, szarych kom\u00f3rek. To swoiste, mentalne wygodnictwo prowadzi na manowce, zabija kreatywno\u015b\u0107, promuje bylejako\u015b\u0107 i odtw\u00f3rczo\u015b\u0107. Bardzo trudno pracuje si\u0119 z lud\u017ami, w kt\u00f3rych na przyk\u0142ad korporacja czy toksyczny szef zabi\u0142 wszelkie pasje, aspiracje, warto\u015bci. S\u0105 jak roboty, golemy, nastawieni na odwalenie pa\u0144szczyzny w zamian za przelew na konto i tyle. \u017badnej ch\u0119ci zawodowego rozwoju, tego b\u0142ysku i iskry, kt\u00f3r\u0105 maj\u0105 niekt\u00f3rzy studenci. Trzeba na nowo takich ludzi budzi\u0107, zach\u0119ca\u0107, otwiera\u0107, motywowa\u0107. Czasem si\u0119 udaje, czasem nie. Ale to ludzie buduj\u0105 firmy i osobowo\u015bci marek, tak by\u0142o, jest i b\u0119dzie. Bryan Kramer u\u017cy\u0142 w styczniu takiego sformu\u0142owania, \u017ce nie ma ju\u017c podzia\u0142u na B2C Business-to-Customer i B2B Business-to-Business. Dzi\u015b powinni\u015bmy m\u00f3wi\u0107 o H2H Human-to-Human. Co\u015b w tym jest.<\/p>\n<p>CZYTAJ DALEJ &gt;&gt;&gt;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Kilka dni, dziesi\u0119\u0107 pyta\u0144. Bez retuszu: Jacek Kotarbi\u0144ski.\u00a0Jeden z moich mentor\u00f3w. I jeden z najciekawszych ekspert\u00f3w, jakich spotka\u0142em.\u00a0Zwolennik wysokiej jako\u015bci [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":6899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30],"tags":[37,90,93,94,129,135,167,180,221,272,284,329,369,372,374,376,405,564,566,603,623,694,699],"class_list":["post-5057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wywiady-ze-mna","tag-37","tag-blog","tag-blog-marketing","tag-blog-o-marketingu","tag-ceo","tag-cmo","tag-dyrektor-marketingu","tag-ekonomia","tag-gospodarka","tag-innnowacje","tag-jacek-kotarbinski","tag-kotarbinski-com","tag-marka","tag-marketer","tag-marketerzy","tag-marketing","tag-mikolaj-nowak","tag-rynek","tag-rynkologia","tag-sprzedaz","tag-sztuka-rynkologii","tag-wydarzenia","tag-wywiad"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2015\/02\/jacek-kotarbinski-ekspert-marketing-innowacje-technologie-trendy-sztuka-rynkologii-.png","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-1jz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/5057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=5057"}],"version-history":[{"count":2,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/5057\/revisions"}],"predecessor-version":[{"id":6983,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/5057\/revisions\/6983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media\/6899"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=5057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=5057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=5057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}