{"id":5070,"date":"2009-12-03T17:32:05","date_gmt":"2009-12-03T17:32:05","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=5070"},"modified":"2019-02-18T14:03:47","modified_gmt":"2019-02-18T14:03:47","slug":"czy-event-sprzeda","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/czy-event-sprzeda\/","title":{"rendered":"Czy event sprzeda?"},"content":{"rendered":"<p>O eventach w miejscach sprzeda\u017cy, hostessach i POS rozmawiamy z Jackiem Kotarbi\u0144skim \u2013 CEO POPAI Poland, trenerem CIM i dyrektorem zarz\u0105dzaj\u0105cym &#8211; Trade Marketer Magazine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.eventspace.pl\/public\/userfiles\/icons\/XL\/12598420994977090.jpg\" width=\"180\" height=\"155\"><\/p>\n<p><!--more--><\/p>\n<p><strong>Jakie funkcje pe\u0142ni event w miejscu sprzeda\u017cy? Czy jest to skuteczna metoda zwi\u0119kszenia sprzeda\u017cy produktu?<\/strong><\/p>\n<p>Event w miejscu sprzeda\u017cy mo\u017ce pe\u0142ni\u0107 najr\u00f3\u017cniejsze funkcje. Przede wszystkim, jest to bezpo\u015brednie \u201edo\u015bwiadczenie\u201d przez klienta okre\u015blonych produkt\u00f3w. Pocz\u0105wszy od prostych degustacji, na wyrafinowanych akcjach kosmetycznych sko\u0144czywszy. Inna funkcja, to zwr\u00f3cenie uwagi, zach\u0119cenie do dokonania zakupu czyli czysty element promocyjny. W jeszcze innym, budowanie lojalno\u015bci zakupowej, bezpo\u015brednie wyra\u017canie opinii np. w ramach projektu badawczego, wyr\u00f3\u017cnienie swojej oferty w danej kategorii produktowej etc. Oczywi\u015bcie, g\u0142\u00f3wn\u0105 intencj\u0105 marketera, jest okre\u015blone zwi\u0119kszenie sprzeda\u017cy produktu w ramach konkretnej akcji, jednocze\u015bnie budowanie wiedzy o kliencie, bywa nie mniej cenne. Eventy s\u0105 skuteczn\u0105 metod\u0105 zwi\u0119kszenia sprzeda\u017cy pod warunkiem ich ciekawego zaplanowania i profesjonalnej realizacji. Je\u015bli kto\u015b uwa\u017ca, \u017ce event w miejscu sprzeda\u017cy polega na snuj\u0105cych si\u0119 po sklepie sennych hostessach lub beznami\u0119tnie powtarzaj\u0105cych s\u0142ynne \u201ezapraszam do promocji\u201d, to mo\u017ce by\u0107 w b\u0142\u0119dzie.<\/p>\n<p><a href=\"https:\/\/www.eventspace.pl\/news\/Czy-event-sprzeda,1751\">CZYTAJ DALEJ &gt;&gt;&gt;<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>O eventach w miejscach sprzeda\u017cy, hostessach i POS rozmawiamy z Jackiem Kotarbi\u0144skim \u2013 CEO POPAI Poland, trenerem CIM i dyrektorem [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":6887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30],"tags":[90,93,94,129,135,167,170,180,195,221,272,284,329,369,372,374,376,498,501,564,566,603,623,694,699],"class_list":["post-5070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wywiady-ze-mna","tag-blog","tag-blog-marketing","tag-blog-o-marketingu","tag-ceo","tag-cmo","tag-dyrektor-marketingu","tag-dzial-marketingu","tag-ekonomia","tag-event","tag-gospodarka","tag-innnowacje","tag-jacek-kotarbinski","tag-kotarbinski-com","tag-marka","tag-marketer","tag-marketerzy","tag-marketing","tag-popai","tag-pos","tag-rynek","tag-rynkologia","tag-sprzedaz","tag-sztuka-rynkologii","tag-wydarzenia","tag-wywiad"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2016\/05\/jacek-kotarbinski-marketing-innowacje-trendy-rynkologia-marketology.png","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-1jM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/5070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=5070"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/5070\/revisions"}],"predecessor-version":[{"id":6926,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/5070\/revisions\/6926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media\/6887"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=5070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=5070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=5070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}