{"id":509,"date":"2010-05-09T11:06:58","date_gmt":"2010-05-09T11:06:58","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=509"},"modified":"2019-02-14T20:28:25","modified_gmt":"2019-02-14T20:28:25","slug":"grosz-do-nikona","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/grosz-do-nikona\/","title":{"rendered":"Grosz do Nikona"},"content":{"rendered":"

M\u00f3j grosz w dyskusji \ud83d\ude42<\/p>\n

https:\/\/www.gadzinowski.pl\/nikon-polska-social-media-kryzys\/comment-page-1\/#comment-5525<\/a><\/p>\n

\n
Przygl\u0105dam si\u0119 tej eskalacji zjadliwo\u015bci, teraz ju\u017c chyba z rozbawieniem. Nie u\u017cywam sprz\u0119tu Nikona, ani konkurencji – nie jestem ani materialnie, ani emocjonalnie zaanga\u017cowany w ten problem. Jestem obiektywny w 100%. Nie czuj\u0119 si\u0119 kompetentny ocenia\u0107 ca\u0142ej sytuacji, bo pewnie ma ona mn\u00f3stwo niuans\u00f3w, kt\u00f3rych po prostu nie znam. Niemniej, sytuacja, w kt\u00f3rej ludzie broni\u0105cy Nikona, przyst\u0119puj\u0105 do chamskiego ataku – budzi moje zdziwienie. Na pewno Nikonowi to nie s\u0142u\u017cy. Ordynarne ataki, bez jakiej\u015b logicznej argumentacji, oparte tylko o emocje, to typowe trollowanie i nie wiem czy powinne by\u0107 warte uwagi. Problem Nikona, podobnie jak Nestle, mbanku czy innych – to do\u015b\u0107 powa\u017cna kwestia zmiany proces\u00f3w komunikacji klienta i firmy. Procesy si\u0119 nie zmieni\u0142y – zmieni\u0142y si\u0119 narz\u0119dzia. Polecam przeczyta\u0107 histori\u0119 Harley Davidson.<\/div>\n
Je\u015bli firma Nikon, nie potrafi rozmawia\u0107 ze swoimi fanami – to jest to jej problem, a nie fan\u00f3w … Koncern si\u0119 o\u015bmiesza, bo przy swoich olbrzymich mo\u017cliwo\u015bciach operacyjnych, fachowcach ect. nie potrafi z klas\u0105 i twarz\u0105 wyj\u015b\u0107 z tego problemu. Na dodatek, jest to koncern JAPO\u0143SKI, gdzie u podstaw ich polityki CSR<\/a><\/strong> le\u017c\u0105 bardzo konkretne warto\u015bci.<\/strong><\/div>\n
Inna sprawa, to bagatelizowanie social media. Pr\u00f3ba cenzurowania czy blokowania, o\u015bmieszania – to typowe korporacyjne metody rodem XX wieku. W XXI wieku kr\u00f3luje dialog z klientem, a nie narzucanie mu swojej wizji produktu. Kto\u015b zapomina, \u017ce Nikon istnieje dlatego, \u017ce kto\u015b wyk\u0142ada na jego sprz\u0119t kup\u0119 kasy …<\/div>\n
Du\u017ce korporacje funkcjonuj\u0105 cz\u0119sto jak monarchistyczne dwory, gdzie klient to cyfra w zestawieniu, a nie fizyczny cz\u0142owiek. Social Media to dla nich szok …Szczeg\u00f3lnie, kiedy kto\u015b my\u015bli, \u017ce to tanie narz\u0119dzie propagandy firmowej … <\/strong><\/div>\n
I oczywi\u015bcie grzech \u015bmiertelny – za\u0142atwianie sobie grupy pasjonat\u00f3w i fan\u00f3w. Kt\u00f3rzy rozpocz\u0119li proces sygnalizowania nieprawid\u0142owo\u015bci. Dziwne, \u017ce planowanie proces\u00f3w obs\u0142ugi reklamacyjnej, nie mia\u0142o miejsca w\u0142a\u015bnie z t\u0105 najwierniejsz\u0105 grup\u0105 fan\u00f3w….<\/div>\n
Niestety, to kolejny przyk\u0142ad proces\u00f3w, w kt\u00f3rych klient\u00f3w traktuje si\u0119 nie jak z\u0142otodajn\u0105 kur\u0119, ale g\u0119\u015b, kt\u00f3ra trzeba za wszelk\u0105 cen\u0119 oskuba\u0107. Powt\u00f3rz\u0119: dla wi\u0119kszo\u015bci korporacji, ich prezes\u00f3w, mened\u017cer\u00f3w (np. przyzwyczajonych do w\u0142asnej nieomylno\u015bci, „the be\u015bciarstwa” \u00a0i stada pochlebc\u00f3w czy potakiwaczy \u00a0\ud83d\ude42 si\u0142a social media do szok, \u00a0z kt\u00f3rym nie potrafi\u0105 sobie poradzi\u0107.<\/strong> Nie wiem jak wyjdzie na tym Nikon :))<\/div>\n
Wiem, \u017ce Harley Davidson, w momencie bardzo powa\u017cnych problem\u00f3w – przetrwa\u0142 w\u0142a\u015bnie dzi\u0119ki wierno\u015bci swoich dealer\u00f3w i klient\u00f3w. Dzi\u015b nie trzeba udowadnia\u0107 kultowo\u015bci tej marki.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00f3j grosz w dyskusji \ud83d\ude42 https:\/\/www.gadzinowski.pl\/nikon-polska-social-media-kryzys\/comment-page-1\/#comment-5525 Przygl\u0105dam si\u0119 tej eskalacji zjadliwo\u015bci, teraz ju\u017c chyba z rozbawieniem. Nie u\u017cywam sprz\u0119tu Nikona, 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