{"id":5204,"date":"2016-06-12T05:29:03","date_gmt":"2016-06-12T05:29:03","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=5204"},"modified":"2019-02-14T19:05:43","modified_gmt":"2019-02-14T19:05:43","slug":"koniec-z-badziewiem","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/koniec-z-badziewiem\/","title":{"rendered":"Koniec z badziewiem"},"content":{"rendered":"

\u2013 Nie jeste\u015bmy tanim polskim zamiennikiem technologii szwedzkiej czy niemieckiej, jeste\u015bmy drogim zamiennikiem niemieckiego badziewia<\/em> \u2013 powiedzia\u0142 Jakub W\u00f3jcik z Izodom, firmy produkuj\u0105cej domy pasywne.<\/a> Proste zdanie, a cieszy. Trafi\u0142 centralnie w sedno zagadnienia.<\/p>\n

\"kotarbinski-blog-marketing-rynkologia-innowacje\"<\/p>\n

<\/p>\n

\u201ePolak potrafi\u201d<\/em> \u2013 ta my\u015bl przy\u015bwieca\u0142a mi zawsze, kiedy gdzie\u015b za granic\u0105 ludzie rozk\u0142adali r\u0119ce bo nie byli w stanie rozwi\u0105za\u0107 jakiego\u015b problemu. Polski system edukacji zniech\u0119ca tak skutecznie do nauki matematyki, fizyki, chemii czy informatyki, \u017ce przeciskaj\u0105 si\u0119 przez niego prawdziwi hardkorzy. Najwi\u0119ksi pasjonaci i si\u0142acze. Dlatego kiedy ju\u017c siadaj\u0105 do kodowania \u2013 s\u0105 naprawd\u0119 dobrzy. Brakuje im jeszcze dobrego zrozumienia czym jest UX, ale s\u0105 dobrzy. Polak-fantasta, zanurzony w literaturze SF i kochaj\u0105cy \u201eGwiezdne Wojny\u201d, potrafi zaprz\u0105c swoj\u0105 wyobra\u017ani\u0119 do \u00a0tworzenia gier komputerowych, projekt\u00f3w jacht\u00f3w czy wyj\u0105tkowych wyzwa\u0144 architektonicznych.<\/p>\n

Nie chodzi o to, \u017ce jeste\u015bmy jacy\u015b szczeg\u00f3lni, Mesjasze czy takie takie. \u017badnej metafizyki. Chodzi o to, \u017ce jeste\u015bmy chronicznie niedoceniani i niedowarto\u015bciowani. Sami przez siebie przede wszystkim. Czasami robimy akcje, \u017ce niekt\u00f3rym szcz\u0119ko\u015bcisk b\u0142yskawicznie si\u0119 rozlu\u017ania. Kiedy Zbigniew Br\u00f3dka zdoby\u0142 z\u0142oty medal olimpijski w 2014 roku w Soczi, to wi\u0119kszo\u015b\u0107 Polak\u00f3w dopiero si\u0119 dowiedzia\u0142a, \u017ce jest taki sport jak \u0142y\u017cwiarstwo szybkie, ch\u0142opak trenowa\u0142 po jaki\u015b stodo\u0142ach czy Torwarach, a jego holenderski rywal Koen Verweij w\u015bciek\u0142 si\u0119 ze z\u0142o\u015bci, podobnie jak ca\u0142a ekipa. W sumie, trudno si\u0119 dziwi\u0107, przegra\u0142 ze Zbyszkiem o 0,003 s co fizycznie oznacza\u0142o 4,3 cm. Przypadek? Nie s\u0105dz\u0119, dlatego ekipa holenderska robi\u0142a jakie\u015b pomiary wiatru i szelest\u00f3w motyli w tej hali czy cu\u015b. Mniejsza. Ostatecznie to ich sport narodowy i mieli prawo poczu\u0107 si\u0119 odrobin\u0119 dotkni\u0119ci.<\/p>\n

Wa\u017cne, \u017ce potrafimy walczy\u0107 o swoje. Oczywi\u015bcie tylko wtedy, kiedy chcemy. Jakub W\u00f3jcik z Izodomu powiedzia\u0142 wa\u017cn\u0105 rzecz \u2013 nie musimy nikogo kopiowa\u0107, na\u015bladowa\u0107 czy wr\u0119cz r\u017cn\u0105\u0107 zagraniczne technologie i robi\u0107 z nich ta\u0144sze odpowiedniki. Mamy g\u0142ow\u0119 na karku, mo\u017cemy tworzy\u0107 w\u0142asne rozwi\u0105zania, albo tw\u00f3rczo rozwija\u0107 pomys\u0142y innych, kt\u00f3re spotka\u0142y si\u0119 z zainteresowaniem rynku.<\/p>\n

Nie musimy nikogo kopiowa\u0107, na\u015bladowa\u0107 czy wr\u0119cz r\u017cn\u0105\u0107 zagraniczne technologie i robi\u0107 z nich ta\u0144sze odpowiedniki. Mamy g\u0142ow\u0119 na karku, mo\u017cemy tworzy\u0107 w\u0142asne rozwi\u0105zania, albo tw\u00f3rczo rozwija\u0107 pomys\u0142y innych, kt\u00f3re spotka\u0142y si\u0119 z zainteresowaniem rynku. ~Jacek Kotarbi\u0144ski<\/p><\/blockquote>\n

Nie musimy wyskakiwa\u0107 od razu z bia\u0142o-czerwon\u0105 flag\u0105, wa\u017cne jest to, \u017ce na \u015bwiecie b\u0119dziemy w stanie sobie nawzajem pomaga\u0107 i wsp\u00f3\u0142pracowa\u0107. Tak jak to od lat robi\u0105 Amerykanie, Anglicy, Niemcy czy Japo\u0144czycy. Nie musimy mieszka\u0107 w Polsce. Wa\u017cne by czu\u0107 si\u0119 Polakiem.<\/p>\n

Po czym pozna\u0107 Polaka? \u015amieje si\u0119 na filmach Stanis\u0142awa Barei, kocha Franka Dolasa<\/a> i rozumie sformu\u0142owanie „Nasi tu byli” (to z Seksmisji, przypomnienie dla gimbazy:)<\/p>\n

W tym bardzo pozytywnym, tw\u00f3rczym i rzetelnym znaczeniu. Kibicujmy naszym przedsi\u0119biorcom, gdziekolwiek tworz\u0105, buduj\u0105 czy kreuj\u0105 \u015bwiat innowacji czy usprawnie\u0144.<\/p>\n

Tak jak dzi\u015b wszyscy b\u0119dziemy kibicowa\u0107 naszym, tak r\u00f3bmy to w gospodarce.<\/p>\n

Zapraszam na profile na Facebooku<\/p>\n

AULA San Francisco<\/a><\/p>\n

AULA London<\/a><\/p>\n

AULA Berlin<\/a><\/p>\n

\u015aci\u0105gajcie tam zagranicznych kumpli i fajne kole\u017canki. Wsta\u0144my z kolan, za\u0142\u00f3\u017cmy korony, otrzepmy spodenki i starannie omi\u0144my parapet.<\/p>\n

\"trzy-sztuki-marketingu-kotarbinski-blog-ebook\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2013 Nie jeste\u015bmy tanim polskim zamiennikiem technologii szwedzkiej czy niemieckiej, jeste\u015bmy drogim zamiennikiem niemieckiego badziewia \u2013 powiedzia\u0142 Jakub W\u00f3jcik z […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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