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Nie jestem obiektywny w ocenie Leszka Stafieja. Nie do\u015b\u0107, \u017ce si\u0119 znamy to jeszcze go lubi\u0119. \u00a0Tak jak lubi\u0119 czyta\u0107 jego felietony. Ma w sobie t\u0119 pozytywn\u0105 cech\u0119, \u017ce nikogo nie gra, nie odtwarza \u2013 w swoich tekstach jest taki, jaki jest naprawd\u0119. Tej autentyczno\u015bci mog\u0105 mu pozazdro\u015bci\u0107 wszyscy, kt\u00f3rzy pr\u00f3buj\u0105 wymy\u015bla\u0107 sobie jakie\u015b cyfrowe czy analogowe postacie. Uwierzcie mi, nie warto.<\/p>\n
Nie b\u0119d\u0119 ocenia\u0142 gwiazdkami ksi\u0105\u017cki Leszka. Kumpli si\u0119 nie ocenia, kumpli g\u0142o\u015bno si\u0119 chwali, \u017ce s\u0105 dobrzy, najlepiej na salach konferencyjnych przy publice minimum 1.000 os\u00f3b. Albo m\u00f3wi w cztery oczy, \u017ce da\u0142 cia\u0142a \u2013 najlepiej w takim bunkrze 50 m pod ziemi\u0105, gdzie nie dociera \u017caden sygna\u0142 poza promocyjnymi SMS-ami. \u017barcik taki [obejrzyj jak nie skojarzy\u0142e\u015b<\/a>].<\/p>\n Leszek Stafiej potrafi w wyj\u0105tkowy spos\u00f3b opowiada\u0107 historie i anegdoty zwi\u0105zane z reklam\u0105. Z racji swojego do\u015bwiadczenia ma ich wyj\u0105tkowo sporo w swoim zanadrzu. To prawdziwy pasjonat i fascynat. A fascynat\u00f3w naprawd\u0119 warto kocha\u0107, nawet je\u015bli niekt\u00f3rym wydaj\u0105 si\u0119 lekko trzepni\u0119ci. Ten ostatni argument nie dotyczy Leszka.<\/p>\n W jego tekstach jest swoista celno\u015b\u0107 spostrze\u017ce\u0144, za kt\u00f3rymi kryje si\u0119 prawdziwa refleksja jak naprawd\u0119 wygl\u0105da polski grajdo\u0142ek reklamy czy warto\u015bci marketingowych. Teksty, kt\u00f3re napisa\u0142 w magazynie Brief od 1999 do 2015r. wci\u0105\u017c s\u0105 uniwersalne, podobnie bawi\u0105 jak i pozwalaj\u0105 do nich wraca\u0107 co jaki\u015b czas, nie trac\u0105c wiele ze swojej aktualno\u015bci. Leszek Stafiej ma w swoich tre\u015bciach\u00a0owo \u201epoczucie \u015brodowiskowej i zawodowej godno\u015bci, kt\u00f3ra nie pozwala ulega\u0107 tw\u00f3rczemu wyzyskowi\u201d.<\/p>\n Na zako\u0144czenie jeden z moich ulubionych dowcip\u00f3w w tej ksi\u0105\u017cce:<\/p>\n Syn kupca b\u0142awatnego pyta ojca:<\/em><\/p>\n – Tate, co to w\u0142a\u015bciwie jest etyka w biznesie?<\/em><\/p>\n – Ot\u00f3\u017c, m\u00f3j synu \u2013 odpowiada ojciec \u2013 przychodzi do nas klient, tak?<\/em><\/p>\n – Tak, tate.<\/em><\/p>\n – I my mu szyjemy pi\u0119kny garnitur, tak?<\/em><\/p>\n – Szyjemy, tate.<\/em><\/p>\n – I on jest zadowolony, wi\u0119c p\u0142aci nam za nasz\u0105 prac\u0119 pieni\u0105dze, tak?<\/em><\/p>\n – No p\u0142aci tate.<\/em><\/p>\n – A kiedy my wk\u0142adamy jego pieni\u0105dze do kasy, to widzimy, \u017ce si\u0119 dwa banknoty studolarowe sklei\u0142y. I wtedy my si\u0119 zastanawiamy, czy powiedzie\u0107 o tym naszemu wsp\u00f3lnikowi. I to jest w\u0142a\u015bnie etyka w biznesie. \u00a0<\/em><\/p>\n Kto powinien przeczyta\u0107 w firmie?<\/strong> ka\u017cdy,\u00a0 kto pracuje w marketingu<\/p>\n Chcesz mi wys\u0142a\u0107 ksi\u0105\u017ck\u0119 do recenzji?<\/strong> Napisz<\/a><\/p>\n Wydawnictwo S\u0142owa i My\u015bli, Lublin 2016<\/p>\n Dlaczego #Bookarnia? W Sopocie by\u0142a taka kawiarnia typu ksi\u0105\u017cka & kawa. Jej koncept bardzo mi si\u0119 podoba\u0142 i lubi\u0142em ich nawiedza\u0107. W grudniu 2014 Bookarnia niestety wypad\u0142a z rynku, ale nazwa mocno mnie zainspirowa\u0142a.<\/em><\/p>\n <\/p>\n <\/p>\n B\u0142yskotliwy jak Seth Godin. Bystro\u015bci obserwacji mog\u0105 pozazdro\u015bci\u0107 mu najlepsi detektywi. Dawno przed Laur\u0105 Ries kaza\u0142 wbija\u0107 gwo\u017adzie w m\u00f3zg. 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w biznesie (str. 49)<\/em><\/h3>\n
<\/a>Leszek Stafiej, Gwo\u017adziem w m\u00f3zg \u2013 felietony marketingowe<\/strong><\/a><\/p>\n#bookarnia #blogomarketingu #jacekkotarbinski #ksi\u0105\u017cki #rynkologia #recenzje #leszekstafiej #gwozdziemwmozg<\/pre>\n","protected":false},"excerpt":{"rendered":"