{"id":6252,"date":"2019-02-14T23:11:39","date_gmt":"2019-02-14T23:11:39","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=6252"},"modified":"2019-02-18T14:20:14","modified_gmt":"2019-02-18T14:20:14","slug":"tworca-tworzy-publicznosc","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/tworca-tworzy-publicznosc\/","title":{"rendered":"Tw\u00f3rca tworzy publiczno\u015b\u0107"},"content":{"rendered":"

Tw\u00f3rca tworzy publiczno\u015b\u0107.<\/h4>\n

A nie publiczno\u015b\u0107 tw\u00f3rc\u0119.<\/h4>\n

Vincent Van Gogh stworzy\u0142 swoj\u0105 publiczno\u015b\u0107 dopiero po w\u0142asnej \u015bmierci. Kiedy powsta\u0142 rynek jego obraz\u00f3w.<\/h4>\n

Steve Jobsowi uda\u0142o si\u0119 to za \u017cycia bo ludzie pokochali jego produkty.<\/h4>\n

Tw\u00f3rcy tworz\u0105 publiczno\u015b\u0107<\/h3>\n

Publiczno\u015b\u0107 w swej statystycznej masie chce tragedii, wypadk\u00f3w, skandalu czyli z\u0142ych emocji.<\/h4>\n

Z\u0142e emocje lepiej si\u0119 klikaj\u0105, czytaj\u0105 i ogl\u0105daj\u0105.<\/h4>\n

Media za\u0142o\u017cy\u0142y sobie na szyj\u0119 w\u0119ze\u0142 tabloidyzacji, kt\u00f3ry ci\u0105gn\u0105\u0107 je b\u0119dzie w d\u00f3\u0142.<\/h4>\n

Reklamy tv przestaj\u0105 by\u0107 ogl\u0105dane.<\/h4>\n

Reklamy internetowe s\u0105 blokowane.<\/h4>\n

Konwersje nie przekraczaj\u0105 kilku procent.<\/h4>\n

Ale nadal kto\u015b za to p\u0142aci.<\/h4>\n

Media dramatycznie walcz\u0105 o ka\u017cd\u0105 z\u0142ot\u00f3wk\u0119 na reklam\u0119.<\/h4>\n

Nadawcy stali si\u0119 niewolnikami jednego parametru – Bo\u017cka Zasi\u0119gu. A Bo\u017cek Zasi\u0119gu nie buduje jako\u015bci tre\u015bci, robi kolejny tabloid.<\/h4>\n

Dobry News to z\u0142y News. Z\u0142y pieni\u0105dz wypiera dobry.<\/h4>\n

Ale ludzie nie s\u0105 idiotami.<\/h4>\n

Cho\u0107 s\u0105 dowody na to, \u017ae g\u0142upiejemy w ostatnich dw\u00f3ch dekadach.<\/h4>\n

Je\u015bli nastolatki koloruj\u0105 dzi\u015b drwala, to jakie zadania maturalne rozwi\u0105\u017c\u0105 ich dzieci?<\/h4>\n

Leonardo da Vinci \u0142\u0105czy\u0142 cechy humanisty i in\u017cyniera. Techniczny pragmatyzm podpatrzony w przyrodzie, \u0142\u0105czy\u0142 z szacunkiem wobec cz\u0142owieka. Nie by\u0142 niewolnikiem wy\u0142\u0105cznie jednego parametru – bo\u017cka technokraty czy bo\u017cka populizmu.<\/h4>\n

Czym zako\u0144czy\u0142aby si\u0119 przyja\u017a\u0144 Vincenta van Gogha i Steva Jobsa, gdyby \u017cyli w czasach Vincenta? A gdyby Vincent \u017cy\u0142 w czasach Jobsa?<\/h4>\n

Potrzebujemy Tw\u00f3rc\u00f3w, kt\u00f3rzy swoj\u0105 prac\u0105 tworz\u0105 m\u0105dr\u0105 publiczno\u015b\u0107, a nie kolejnych pokole\u0144 golem\u00f3w wychowanych na tabloidach.<\/h4>\n

Tw\u00f3rc\u00f3w zarabiaj\u0105cych na \u0142\u0105czeniu zasi\u0119g\u00f3w i jako\u015bci tre\u015bci – ambitnej komercji.<\/h4>\n

Stajesz si\u0119 tym co czytasz, czego s\u0142uchasz i co ogl\u0105dasz.<\/h4>\n

Dobranoc.<\/h4>\n

#takietam<\/h4>\n","protected":false},"excerpt":{"rendered":"

Tw\u00f3rca tworzy publiczno\u015b\u0107. A nie publiczno\u015b\u0107 tw\u00f3rc\u0119. Vincent Van Gogh stworzy\u0142 swoj\u0105 publiczno\u015b\u0107 dopiero po w\u0142asnej \u015bmierci. Kiedy powsta\u0142 rynek 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