{"id":63,"date":"2007-12-04T16:38:00","date_gmt":"2007-12-04T16:38:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2007\/12\/04\/charaktery-nr-102002\/"},"modified":"2019-02-14T20:35:30","modified_gmt":"2019-02-14T20:35:30","slug":"charaktery-nr-102002","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/charaktery-nr-102002\/","title":{"rendered":"Charaktery&#8221;, nr 10\/2002"},"content":{"rendered":"<p><em>&#8221; O podprogowym, medialnym modyfikowaniu postaw konsumenckich by\u0142o g\u0142o\u015bno<br \/>\nju\u017c w latach 50. ubieg\u0142ego stulecia. Niejaki James Vicary og\u0142osi\u0142, i\u017c<br \/>\npotrafi skutecznie zwi\u0119kszy\u0107 sprzeda\u017c pra\u017conej kukurydzy i coca-coli,<br \/>\nwysy\u0142aj\u0105c w trakcie emisji kinowego filmu milisekundowe &#8211; niewidoczne dla<br \/>\ngo\u0142ego oka (poni\u017cej progu \u015bwiadomo\u015bci) &#8211; komunikaty: &#8222;eat popcorn&#8221; oraz<br \/>\n&#8222;drink coke&#8221;. \u00d3wczesne media rozpisywa\u0142y si\u0119 o nastaniu nowej ery w<br \/>\nreklamie, o &#8222;podprogowym uwodzeniu&#8221;. Zast\u0119py naukowc\u00f3w, tych powa\u017canych i<br \/>\ntych weekendowych, bezskutecznie stara\u0142y si\u0119 owe wyniki zreplikowa\u0107<br \/>\n(ostatnio mia\u0142o to miejsce w trakcie jednej z og\u00f3lnopolskich imprez<br \/>\nreklamowych). Okrutna prawda jest taka, \u017ce \u00f3w s\u0142ynny eksperyment NIGDY nie<br \/>\nmia\u0142 miejsca. By\u0142a to prawdziwie &#8222;niewidoczna reklama&#8221; &#8211; reklama, tyle \u017ce<br \/>\nnie popcornu i coli, lecz pana o nazwisku Vicary i jego agencji. Tylko w tym<br \/>\nsensie by\u0142a to reklama skuteczna. I tak jak najpierw Vicary tropiony by\u0142<br \/>\nprzez t\u0142umy dziennikarzy, producent\u00f3w, a nawet zaciekawione ameryka\u0144skie<br \/>\ns\u0142u\u017cby specjalne, tak potem poszukiwa\u0142y go hordy wierzycieli.&#8221;<\/em><br \/>\nDr Rafa\u0142 Krzysztof Ohme<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&#8221; O podprogowym, medialnym modyfikowaniu postaw konsumenckich by\u0142o g\u0142o\u015bno ju\u017c w latach 50. ubieg\u0142ego stulecia. Niejaki James Vicary og\u0142osi\u0142, i\u017c [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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