{"id":6501,"date":"2013-08-27T14:22:01","date_gmt":"2013-08-27T14:22:01","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=6501"},"modified":"2019-02-18T14:41:50","modified_gmt":"2019-02-18T14:41:50","slug":"szefowie-marketerzy-i-markietanki-czyli-ludzie-marketingu-jacek-kotarbinski","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/szefowie-marketerzy-i-markietanki-czyli-ludzie-marketingu-jacek-kotarbinski\/","title":{"rendered":"Szefowie, marketerzy i markietanki, czyli ludzie marketingu &#8211; Jacek Kotarbi\u0144ski"},"content":{"rendered":"\n<p>Konferencja Biznes bez \u015aciemy 16 maja 2013<br>\n\u015acie\u017cka marketing: Szefowie, marketerzy i markietanki, czyli ludzie marketingu<br>\nprezentacja Jacek Kotarbi\u0144ski<\/p>\n\n\n\n<p>Jednym z kluczowych problem\u00f3w marketingu w ramach jest brak przejrzysto\u015bci w zakresie kompetencji i odpowiedzialno\u015bci. Efektem takiego stanu rzeczy jest bezcelowe wydawanie bud\u017cetu marketingowego  oraz konflikty mi\u0119dzy w\u0142a\u015bcicielem firmy i pracownikami lub wewn\u0105trz zespo\u0142u. Spi\u0119cia dotycz\u0105 zar\u00f3wno ma\u0142ych jak i du\u017cych firm, bez wzgl\u0119du na bran\u017c\u0119, poniewa\u017c funkcje marketingowe staj\u0105 si\u0119 coraz wa\u017cniejsze dla utrzymania konkurencyjno\u015bci.<br> Uczestnicy panelu poznaj\u0105 najwa\u017cniejsze zasady dotycz\u0105ce relacji szef &#8212; marketerzy, nast\u0105pi te\u017c przegl\u0105d praktycznych sytuacji i konflikt\u00f3w wraz z propozycjami ich rozwi\u0105zania oraz om\u00f3wienie kluczowych kompetencji zwi\u0105zanych z prac\u0105 marketera (w tym wskaz\u00f3wki dotycz\u0105ce rekrutacji czy procedur post\u0119powania niweluj\u0105cych nieporozumienia). Dooko\u0142a pracy w marketingu oraz roli jak\u0105 pe\u0142ni, szczeg\u00f3lnie w ma\u0142ych i \u015brednich firmach, naros\u0142o wiele mit\u00f3w, kt\u00f3re czas obali\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Szefowie, marketerzy i markietanki, czyli ludzie marketingu - Jacek Kotarbi\u0144ski\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t76gTYbhIJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content 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