{"id":6586,"date":"2018-01-18T10:47:24","date_gmt":"2018-01-18T10:47:24","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=5702"},"modified":"2019-02-17T15:41:26","modified_gmt":"2019-02-17T15:41:26","slug":"co-z-ta-rynkologia","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/co-z-ta-rynkologia\/","title":{"rendered":"Co z t\u0105 rynkologi\u0105?"},"content":{"rendered":"<p>17 stycznia to dzie\u0144 symbolicznych zwyci\u0119stw. &nbsp;W 1944r. polscy komandosi opanowali wzg\u00f3rze w pa\u015bmie Monti Aurunc pod Monte Cassino. W 1945 wyzwolono miasto,&nbsp; w kt\u00f3rym si\u0119 urodzi\u0142em i wychowa\u0142em. A w 2014 roku mia\u0142a miejsce premiera \u2018<a href=\"https:\/\/onepress.pl\/ksiazki\/sztuka-rynkologii-jacek-kotarbinski,sztryn.htm\">Sztuki Rynkologii<\/a>\u201d,&nbsp; kt\u00f3ra sta\u0142a si\u0119 bestsellerem OnePress. Czas na wspominki.<a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/sztuka-rynkologii-jacek-kotarbinski-blog-o-marketingu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5703 aligncenter\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/sztuka-rynkologii-jacek-kotarbinski-blog-o-marketingu.jpg?w=640\" alt=\"\" width=\"640\" height=\"317\"><\/a><!--more--><\/p>\n<p>Sk\u0105d si\u0119 wzi\u0119\u0142o poj\u0119cie? Dr Jolanta Tkaczyk z Akademii Leona Ko\u017ami\u0144skiego z grup\u0105 przyjaci\u00f3\u0142 szuka\u0142a polskiego odpowiednika s\u0142owa \u201emarketing\u201d. Jola jest Matk\u0105 Chrzestn\u0105 polskiej rynkologii, prowadzi od wielu lat stron\u0119 <a href=\"https:\/\/rynkologia.pl\/\">rynkologia.pl<\/a>. Zgodzi\u0142a si\u0119 aby wykorzysta\u0107 jej autorskie s\u0142owo. W zamian musia\u0142em zrobi\u0107 jaki\u015b dobry uczynek. Wspominam te\u017c mi\u0142e spotkanie z prof. Jerzym Bralczykiem w Toruniu. Wymieniali\u015bmy si\u0119 w\u0142asnymi ksi\u0105\u017ckami, a\u017c tu nagle \u2026 <em>\u201e- Rynkologia, jakie \u0142adne s\u0142owo\u201d<\/em> \u2013powiedzia\u0142 Profesor. Spad\u0142 mi kamie\u0144 z serca.<\/p>\n<p>Przez 4 lata mia\u0142em mn\u00f3stwo spotka\u0144 z Czytelnikami, czasami zupe\u0142nie niespodziewanych. Najbardziej pami\u0119tam PKP Intercity i kierowniczk\u0119 poci\u0105gu, kt\u00f3ra zwr\u00f3ci\u0142a uwag\u0119 na moje nazwisko na bilecie i powiedzia\u0142a, \u017ce w\u0142a\u015bnie sko\u0144czy\u0142a czyta\u0107 \u201e<a href=\"https:\/\/onepress.pl\/ksiazki\/sztuka-rynkologii-jacek-kotarbinski,sztryn.htm\">Sztuk\u0119 Rynkologii<\/a>\u201d. Kiedy\u015b rozpozna\u0142 mnie taks\u00f3wkarz MyTaxi, kt\u00f3ry na co dzie\u0144 pracuje w banku.<\/p>\n<p>W zakresie autograf\u00f3w mam prost\u0105 zasad\u0119: wy\u0142\u0105cznie osobi\u015bcie (lub wyj\u0105tkowo korespondencyjnie z pe\u0142n\u0105 personalizacj\u0105). Ka\u017cdy egzemplarz ma hashtag z numerem i dat\u0119. Do 17 stycznia 2018r. rozda\u0142em dok\u0142adnie 710 autograf\u00f3w. #710 przypad\u0142 Monice \u015aliwie.<\/p>\n<h4>Obejrzyj nagranie z webinarium &#8222;Sztuka Rynkologii &#8211; 4 lata po premierze&#8221;.<\/h4>\n<p>Rozmawiam z Danielem K\u0119dzierskim (<a href=\"https:\/\/fasttony.es\/start\/pl\/start\/\">FastTony<\/a>) m.in. o sztuce tworzenia i zarz\u0105dzania rynkiem, superbohaterach, Wied\u017aminie, Marvellu, Spidermanie, Batmanie, Disneyu, warto\u015bciach marki, Kevinie Mitnicku i Niebezpieczniku, relacjach marketingu i sprzeda\u017cy oraz dlaczego marketing nas irytuje i pasjonuje. Nagranie FB LIVE z 17 stycznia 2018r. w studiu FastTony.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Sztuka Rynkologii - 4 lata po premierze [ nagranie FB LIVE ]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lKnEP6trYMM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4>Dzi\u0119kuj\u0119 wszystkim, kt\u00f3rzy recenzowali i oceniali \u201eSztuk\u0119 Rynkologii\u201d.<\/h4>\n<p>Na dzie\u0144 dzisiejszy na stronie OnePress ksi\u0105\u017cka ma 76 opinii, a \u015brednia ocen to 5,8\/6. Dzi\u0119kuj\u0119 te\u017c wszystkim, kt\u00f3rzy udost\u0119pniali swoje opinie w mediach spo\u0142eczno\u015bciowych. Dzi\u015b mo\u017cecie przeczyta\u0107 &#8222;Sztuk\u0119 Rynkologii&#8221; w formie papierowej, na czytnikach oraz wys\u0142ucha\u0107 w formie audiobooka.<\/p>\n<h4>Dlaczego pomara\u0144cza na ok\u0142adce?<\/h4>\n<p>Pomara\u0144cza doskonale pasuje do istoty rynkologii czyli budowania w\u0142asnego rynku i zarz\u0105dzania nim. Marka musi by\u0107 soczysta, wyr\u00f3\u017cniaj\u0105ca si\u0119, niebanalna, przyci\u0105gaj\u0105ca, wiarygodna, charakterystyczna. Pomara\u0144cza ma cz\u0105stki, kt\u00f3re symbolizuj\u0105 insighty, kt\u00f3re s\u0105 ze sob\u0105 po\u0142\u0105czone, wp\u0142ywaj\u0105ce na siebie nawzajem. Jest w idealnym kszta\u0142cie czyli kuli. Poza tym, kt\u00f3\u017c nie lubi pomara\u0144czy? \ud83d\ude42<\/p>\n<h4>Dzi\u0119kuj\u0119 serdecznie \ud83d\ude42<\/h4>\n<p>Dzi\u0119ki wydawnicwu OnePress za solidn\u0105 robot\u0119. Dziekuj\u0119 te\u017c wyj\u0105tkowym recenzentom &#8222;Sztuki Rynkologii&#8221;: prof. Lechos\u0142awowi Garbarskiemu, prof. Wies\u0142awowi &nbsp;Godzicowi, dr Jolancie Tkaczyk, drRobertowi Kozielskiemu, dr Bart\u0142omiejowi Walasowi, Barbarze \u017bbik, Magdalenie Czaja, Karolinie Liberce, Vadimowi Makarenko, Markowi Staniszewskiemu i Marcinowi K\u0119drynie.<\/p>\n<h4>Rynkologia, a nauka?<\/h4>\n<p>Na temat rynkologii napisa\u0142em materia\u0142 naukowy na IX Kongres Ekonomist\u00f3w Polskich. &#8222;Rynkologia&#8221; w j\u0119zyku angielskim to &#8222;<em>marketology<\/em>&#8222;. Zobacz PDF: <a href=\"https:\/\/www.pte.pl\/kongres\/referaty\/Kotarbi%C5%84ski%20Jacek\/Kotarbi%C5%84ski%20Jacek%20-%20EKONOMIA,%20A%20RYNKOLOGIA%20-%20NOWY%20PARADYGMAT%20CZY%20SYNDROM%20INNOWACYJNEGO%20ROZWOJU.pdf\">Ekonomia, a rynkologia &#8211; nowy paradygmat czy syndrom innowacyjnego rozwoju?<\/a><\/p>\n<h4>Poni\u017cej troch\u0119 wspominek fotograficznych.<\/h4>\n<p>Wielkie dzi\u0119ki za przychylno\u015b\u0107 wszystkich Czytelnik\u00f3w &nbsp;i fan\u00f3w &lt;3 &lt;3 &lt;3 . Pisa\u0142em dla Was i o Was :)) Ludzie s\u0105 dla mnie zawsze najwy\u017csz\u0105 warto\u015bci\u0105 i inspiracj\u0105.<\/p>\n<figure id=\"attachment_5704\" aria-describedby=\"caption-attachment-5704\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/tydzien-po-premierze.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5704 size-large\" title=\"Tydzie\u0144 po premierze\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/tydzien-po-premierze.png?w=640\" alt=\"Tydzie\u0144 po premierze\" width=\"640\" height=\"433\"><\/a><figcaption id=\"caption-attachment-5704\" class=\"wp-caption-text\">Stycze\u0144 2014, w ci\u0105gu tygodnia skok na TOP5<\/figcaption><\/figure>\n<figure id=\"attachment_5705\" aria-describedby=\"caption-attachment-5705\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/empik-bestseller-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5705 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/empik-bestseller-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg?w=640\" alt=\"\" width=\"640\" height=\"513\"><\/a><figcaption id=\"caption-attachment-5705\" class=\"wp-caption-text\">Po premierze TOP 1 w 100 najlepiej sprzedaj\u0105cych sie ksi\u0105\u017cek w kategorii Marketing<\/figcaption><\/figure>\n<figure id=\"attachment_5706\" aria-describedby=\"caption-attachment-5706\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/empik-promocja-ksic485c5bcki-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5706 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/empik-promocja-ksic485c5bcki-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg?w=640\" alt=\"premiera empik\" width=\"640\" height=\"587\"><\/a><figcaption id=\"caption-attachment-5706\" class=\"wp-caption-text\">Premiera w EMPIKU (stycze\u0144 2014): od lewej dr J. Tkaczyk, J. Kotarbi\u0144ski, J. Kotarbi\u0144ska, D. D\u0142u\u017cniewska.<\/figcaption><\/figure>\n<figure id=\"attachment_5707\" aria-describedby=\"caption-attachment-5707\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/empik-promocja27-marca-2014-z-dorota-1505195_10200798007071680_608860518_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5707 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/empik-promocja27-marca-2014-z-dorota-1505195_10200798007071680_608860518_n.jpg?w=640\" alt=\"\" width=\"640\" height=\"857\"><\/a><figcaption id=\"caption-attachment-5707\" class=\"wp-caption-text\">Premiera w EMPIKU (stycze\u0144 2014). D. Zawadzka, J. Kotarbi\u0144ski.<\/figcaption><\/figure>\n<figure id=\"attachment_5708\" aria-describedby=\"caption-attachment-5708\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/dwa-tkaczyki-empik-promocja-1921876_10200797998311461_2124592257_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5708 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/dwa-tkaczyki-empik-promocja-1921876_10200797998311461_2124592257_n.jpg?w=640\" alt=\"\" width=\"640\" height=\"857\"><\/a><figcaption id=\"caption-attachment-5708\" class=\"wp-caption-text\">Premiera w EMPIKU (stycze\u0144 2014). Od lewej: J. Tkaczyk, J. Kotarbi\u0144ski, P. Tkaczyk.<\/figcaption><\/figure>\n<figure id=\"attachment_5709\" aria-describedby=\"caption-attachment-5709\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/ks-jacek-stryczek-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology-szlachetna-paczka.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5709 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/ks-jacek-stryczek-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology-szlachetna-paczka.jpg?w=640\" alt=\"\" width=\"640\" height=\"640\"><\/a><figcaption id=\"caption-attachment-5709\" class=\"wp-caption-text\">Z wyj\u0105tkow\u0105 osobowo\u015bci\u0105, tw\u00f3rc\u0105 'Szlachetnej Paczki&#8221; ks. Jackiem Stryczkiem, kt\u00f3rego wypowiedzi o etyce biznesu cytuj\u0119 w 'Sztuce Rynkologii&#8221;.<\/figcaption><\/figure>\n<figure id=\"attachment_5710\" aria-describedby=\"caption-attachment-5710\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/piotr-voelkel-poznac584-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5710 size-full\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/piotr-voelkel-poznac584-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-marketology.jpg\" alt=\"\" width=\"640\" height=\"640\"><\/a><figcaption id=\"caption-attachment-5710\" class=\"wp-caption-text\">Wspania\u0142e spotkanie z Piotrem Voelkelem w Poznaniu, osobowo\u015bci\u0105 niezwyk\u0142ego formatu.<\/figcaption><\/figure>\n<figure id=\"attachment_5711\" aria-describedby=\"caption-attachment-5711\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/prof-jacek-blikle-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5711 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/prof-jacek-blikle-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg?w=640\" alt=\"\" width=\"640\" height=\"609\"><\/a><figcaption id=\"caption-attachment-5711\" class=\"wp-caption-text\">Profesor Jacek Andrzej Blikle, jeden z moich ulubionych autorytet\u00f3w w zakresie sztuki zarz\u0105dzania.<\/figcaption><\/figure>\n<figure id=\"attachment_5712\" aria-describedby=\"caption-attachment-5712\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/profesor-jerzy-bralczyk-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5712 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/profesor-jerzy-bralczyk-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg?w=640\" alt=\"\" width=\"640\" height=\"720\"><\/a><figcaption id=\"caption-attachment-5712\" class=\"wp-caption-text\">Mi\u0142e spotkanie i wymiana ksi\u0105\u017cek z profesorem Jerzym Bralczykiem w Toruniu.<\/figcaption><\/figure>\n<figure id=\"attachment_5713\" aria-describedby=\"caption-attachment-5713\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/robert-kozielski-questus-cim-chartered-institute-of-marketing-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5713 size-full\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/robert-kozielski-questus-cim-chartered-institute-of-marketing-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\" alt=\"\" width=\"640\" height=\"640\"><\/a><figcaption id=\"caption-attachment-5713\" class=\"wp-caption-text\">Dr Robert Kozielski, cz\u0142owiek kt\u00f3rego wyj\u0105tkowo szanuj\u0119 i ceni\u0119. Szef Questus i programu Chartered Institute of Marketing w Polsce (CIM). Profesjonali\u015bci marketingu doceniaj\u0105 od lat dyplom CIM, b\u0119d\u0105cy swoistym &#8222;MBA w marketingu&#8221;.<\/figcaption><\/figure>\n<figure id=\"attachment_5714\" aria-describedby=\"caption-attachment-5714\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/spotkanie-mateusz-kusznierewicz-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5714 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/spotkanie-mateusz-kusznierewicz-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-marketology.jpg?w=640\" alt=\"\" width=\"640\" height=\"480\"><\/a><figcaption id=\"caption-attachment-5714\" class=\"wp-caption-text\">Mateusz Kusznierewicz, jeden z moich wyj\u0105tkowych czytelnik\u00f3w. Dzi\u0119ki niemu pierwszy raz pozna\u0142em smak \u017ceglarskich regat na Ba\u0142tyku. Mateusz wyj\u0105tkowo rozumie warto\u015bci w marketingu z prostej przyczyny &#8211; solidna, sportowa rywalizacja doskonale je kszta\u0142tuje.<\/figcaption><\/figure>\n<figure id=\"attachment_5715\" aria-describedby=\"caption-attachment-5715\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/solange-olszewska-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5715 size-large\" src=\"https:\/\/kotarbinski.files.wordpress.com\/2018\/01\/solange-olszewska-jacek-kotarbic584ski-sztuka-rynkologii-blog-o-marketingu-rynkologia-marketology.jpg?w=640\" alt=\"\" width=\"640\" height=\"853\"><\/a><figcaption id=\"caption-attachment-5715\" class=\"wp-caption-text\">Wyj\u0105tkowa Pani Rynkolog &#8211; Solange Olszewska, wsp\u00f3\u0142tw\u00f3rczyni marki Solaris. W\u0142a\u015bciciele firm s\u0105 zawsze pierwszymi rynkologami. Zamieniaj\u0105 pasj\u0119, wiedz\u0119 i umiej\u0119tno\u015bci w doskonale dzia\u0142aj\u0105ce projekty biznesowe. Polacy pod tym wzgl\u0119dem maja szczeg\u00f3lne cechy i do\u015bwiadczenia &#8211; sporo pisze o nich w ksi\u0105\u017cce.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>17 stycznia to dzie\u0144 symbolicznych zwyci\u0119stw. &nbsp;W 1944r. polscy komandosi opanowali wzg\u00f3rze w pa\u015bmie Monti Aurunc pod Monte Cassino. W [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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