{"id":6987,"date":"2019-02-18T22:19:52","date_gmt":"2019-02-18T22:19:52","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=6987"},"modified":"2019-02-18T22:20:41","modified_gmt":"2019-02-18T22:20:41","slug":"jak-oswoic-przyszlosc","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/jak-oswoic-przyszlosc\/","title":{"rendered":"Jak oswoi\u0107 przysz\u0142o\u015b\u0107?"},"content":{"rendered":"\n<p><strong>Do tramwaju wesz\u0142a para o egzotycznych rysach. Trzymali w r\u0119ce bilety i nie wiedzieli, co z nimi zrobi\u0107. Wyro\u015bli w \u015bwiecie ekran\u00f3w, a trafili na kasownik \u201edziurkacz\u201d. <em>\u2013 Trzeba w\u0142o\u017cy\u0107 i wcisn\u0105\u0107<\/em> \u2013 uczynny rodak popisa\u0142 si\u0119 angielskim. <em>\u2013 I powiedzie\u0107 g\u0142o\u015bno nazw\u0119 przystanku<\/em> \u2013 doda\u0142 kumpel. <em>\u2013 Go home!<\/em> \u2013 odezwa\u0142a si\u0119 kobieta, zamaszy\u015bcie wciskaj\u0105c kasownik.<\/strong><\/p>\n<p>Wszyscy prze\u015bcigaj\u0105 si\u0119 w przewidywaniu trend\u00f3w, tendencji wzrostowych czy m\u00f3d, kt\u00f3re nagle si\u0119 pojawiaj\u0105. Zawsze fascynowali mnie futurolodzy opowiadaj\u0105cy z tak\u0105 ekscytacj\u0105 i pewno\u015bci\u0105 o przysz\u0142o\u015bci, jak gdyby ju\u017c w niej byli i wracali wy\u0142\u0105cznie w celach informacyjnych.<\/p>\n<p>W 1927 roku Fritz Lang wyre\u017cyserowa\u0142 \u00f3wczesn\u0105 wizj\u0119 przysz\u0142o\u015bci \u2013 film \u201eMetropolis\u201d. Zaprezentowana w nim czarna wizja przysz\u0142o\u015bci koncentruje si\u0119 na podzielonym spo\u0142ecze\u0144stwie oligarchicznych intelektualist\u00f3w i mieszkaj\u0105cych pod ziemi\u0105 robotnik\u00f3w, pracuj\u0105cych na ich rzecz. Przes\u0142anie filmu jest jednoznaczne: \u201epomi\u0119dzy rozumem a r\u0119kami musi by\u0107 serce\u201d. Doskonale pasuje to do wsp\u00f3\u0142czesnej idei H2H, czyli human-to-human. Nawet najczarniejsze wizje zawieraj\u0105 w sobie pewien ludzki pierwiastek.<\/p>\n<p><iframe loading=\"lazy\" title=\"Metropolis - Fritz Lang\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/5PAdQ5anhZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Technologie doprowadzi\u0142y nas na pr\u00f3g powszechnej cybernetyzacji spo\u0142ecze\u0144stwa. S\u0142uchamy o eksperymentach z autonomicznymi autami, cho\u0107 nikt si\u0119 nie zastanawia, co si\u0119 stanie z rado\u015bci\u0105 prowadzenia samochodu. Zachwycamy si\u0119 nowym \u015bwiatem wirtualnej rzeczywisto\u015bci, nie my\u015bl\u0105c, jak bardzo realizm sztucznej przestrzeni wp\u0142ynie na nasz\u0105 psychik\u0119. Dyskutujemy \u017carliwie o sztucznej inteligencji, a r\u00f3wnocze\u015bnie biadolimy nad inteligencj\u0105 spo\u0142eczn\u0105 coraz silniej ulegaj\u0105c\u0105 ruchom populistycznym, fa\u0142szywym wizjonerom, kt\u00f3rzy s\u0105 mistrzami manipulacji.<\/p>\n<p>Sztuczna inteligencja, gdyby da\u0107 jej w\u0142adz\u0119 nad cz\u0142owiekiem, najprawdopodobniej natychmiast by go zniewoli\u0142a. Z prostej przyczyny \u2013 dla jego w\u0142asnego bezpiecze\u0144stwa. Zgodnie z podstawowym Prawem Robot\u00f3w Asimova: \u201eRobot nie mo\u017ce skrzywdzi\u0107 ludzko\u015bci lub poprzez zaniechanie dzia\u0142ania doprowadzi\u0107 do uszczerbku dla ludzko\u015bci\u201d. W jakim stopniu nowoczesne technologie wp\u0142ywaj\u0105 tu i teraz na zmian\u0119 naszego codziennego \u017cycia? Czasem, walcz\u0105c w supermarkecie ze sklejon\u0105 torebk\u0105 foliow\u0105, my\u015bl\u0119 o sztucznej inteligencji i lotach na Marsa i zastanawiam si\u0119, dlaczego jeszcze nie rozwi\u0105zano tak trywialnego problemu.<\/p>\n<p>Najwi\u0119kszym wyzwaniem nowoczesnych technologii jest nasza mentalno\u015b\u0107. Dla cz\u0142owieka o zamkni\u0119tym na zmiany umy\u015ble wszystko, co nowe, b\u0119dzie na pocz\u0105tku potencjalnie niebezpieczne. Historia innowacji to zapis ludzkich strach\u00f3w i uprzedze\u0144.<\/p>\n<p>Futurolodzy, podobnie jak wr\u00f3\u017cki, nie ponosz\u0105 odpowiedzialno\u015bci za swoje s\u0142owa. W przeciwie\u0144stwie do tw\u00f3rc\u00f3w i inwestor\u00f3w technologicznych, kt\u00f3rzy poprzez komercjalizacj\u0119 wp\u0142ywaj\u0105 bezpo\u015brednio na rozw\u00f3j s\u0142u\u017c\u0105cy cz\u0142owiekowi. Najbli\u017csza dekada b\u0119dzie poligonem wyj\u0105tkowych eksperyment\u00f3w \u2013 wzajemnej integracji ludzi i technologii. Ale wci\u0105\u017c najwa\u017cniejszym wyzwaniem jest kontrola tego procesu i nieustanna edukacja spo\u0142eczna.<\/p>\n<p>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">zobacz: 11 prognoz wp\u0142ywu AI na komunikacj\u0119 marketingow\u0105<\/h4>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"11 prognoz wp\u0142ywu AI na komunikacj\u0119 marketingow\u0105\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ui4tyQohyYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>#innowacje #blogomarketingu #kotarbinski #rynkologia&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Serce pomi\u0119dzy g\u0142ow\u0105 a r\u0119kami, czyli jak oswoi\u0107 przysz\u0142o\u015b\u0107<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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