{"id":7003,"date":"2019-02-19T13:19:05","date_gmt":"2019-02-19T13:19:05","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=7003"},"modified":"2019-12-20T20:51:19","modified_gmt":"2019-12-20T20:51:19","slug":"zapraszam-na-cmo-survey-2019-priorytety-i-kluczowe-potrzeby-liderow-marketingu","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/zapraszam-na-cmo-survey-2019-priorytety-i-kluczowe-potrzeby-liderow-marketingu\/","title":{"rendered":"Zapraszam na CMO Survey 2019: priorytety i kluczowe potrzeby lider\u00f3w marketingu"},"content":{"rendered":"\n<p><strong>Tak! Potwierdzone! Zosta\u0142em ambasadorem badania CMO Survey 2019 czyli projektu, kt\u00f3rego inicjatorem jest Deloitte. <\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>Dzi\u0119ki badaniom poznamy wyzwania, przed jakimi dzi\u015b stoj\u0105 dzia\u0142y marketingu w Polsce. B\u0119dziemy mogli skonfrontowa\u0107 je z wynikami na \u015bwiecie.\u00a0<\/strong><\/p>\n<h3><a href=\"https:\/\/bit.ly\/2X6n9DP\"><strong>LINK DO BADANIA CMO SURVEY 2019<\/strong><\/a><\/h3>\n<p>Deloitte od 3 lat realizuje Program CMO oferuj\u0105cy liderom marketingu wsparcie w rozwoju kariery i sieci kontakt\u00f3w, a tak\u017ce wiedz\u0119 oraz us\u0142ugi zaprojektowane dla dyrektor\u00f3w marketingu i ich organizacji. Jedn\u0105 z inicjatyw w ramach tego programu jest badanie, kt\u00f3re po raz pierwszy b\u0119dzie przeprowadzone w Polsce przy wsp\u00f3\u0142pracy z IAB Polska, Hays oraz Akademi\u0105 Leona Ko\u017ami\u0144skiego oraz moim, skromnym zaanga\u017cowaniu.<\/p>\n<p>Poprzez badanie chcemy pozna\u0107 opinie dyrektor\u00f3w marketingu na temat oczekiwanych trend\u00f3w, priorytet\u00f3w i planowanych dzia\u0142a\u0144 firm. Jest to unikalny punkt widzenia, ze wzgl\u0119du na pe\u0142nion\u0105 funkcj\u0119, posiadaj\u0105 ocen\u0119 nie tylko sytuacji gospodarczej kraju, ale r\u00f3wnie\u017c w\u0142asnego przedsi\u0119biorstwa i ca\u0142ej bran\u017cy. <br \/><br \/>Wype\u0142nienie elektronicznej ankiety zajmie nie wi\u0119cej ni\u017c 15-20 minut.<\/p>\n<p>Wyniki badania zostan\u0105 opublikowane w czerwcu i<b>\u00a0jako uczestnicy badania\u00a0<\/b>otrzymasz:<\/p>\n<ul>\n<li>Raport por\u00f3wnuj\u0105cy odpowiedzi z wynikami wszystkich uczestnik\u00f3w i uczestnik\u00f3w z Pa\u0144stwa bran\u017cy<\/li>\n<li>Mo\u017cliwo\u015b\u0107 przeprowadzenia wewn\u0119trznej dyskusji w organizacji na temat najwa\u017cniejszych wniosk\u00f3w<\/li>\n<li>Ksi\u0105\u017ck\u0119 autorstwa Klausa Schwaba\u00a0 \u201eCzwarta rewolucja przemys\u0142owa\u201d<\/li>\n<\/ul>\n<p>Odpowiedzi pozostan\u0105 ca\u0142kowicie poufne i w \u017caden spos\u00f3b nie b\u0119d\u0105 bezpo\u015brednio powi\u0105zane z Tob\u0105 ani z organizacj\u0105 bez zgody.<\/p>\n<h3><a href=\"https:\/\/bit.ly\/2X6n9DP\"><strong>LINK DO BADANIA CMO SURVEY 2019<\/strong><\/a><\/h3>\n<p>Informacje o projekcie znajdziesz r\u00f3wnie\u017c:<\/p>\n<p><a href=\"https:\/\/bit.ly\/2GPfunC\">CMO SURVEY 2019<\/a><a href=\"https:\/\/bit.ly\/2X6n9DP\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7018\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2019\/02\/cmo-survey-2019-deloitte-jacek-kotarbinski-blog-o-marketing-innowacja-rynkologia-trendy-1024x768.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2019\/02\/cmo-survey-2019-deloitte-jacek-kotarbinski-blog-o-marketing-innowacja-rynkologia-trendy.png 1024w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2019\/02\/cmo-survey-2019-deloitte-jacek-kotarbinski-blog-o-marketing-innowacja-rynkologia-trendy.png 600w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2019\/02\/cmo-survey-2019-deloitte-jacek-kotarbinski-blog-o-marketing-innowacja-rynkologia-trendy.png 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2019\/02\/cmo-survey-2019-deloitte-jacek-kotarbinski-blog-o-marketing-innowacja-rynkologia-trendy.png 768w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2019\/02\/cmo-survey-2019-deloitte-jacek-kotarbinski-blog-o-marketing-innowacja-rynkologia-trendy.png 400w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Czas si\u0119 zbada\u0107 drogi szefie marketingu. Jak nie teraz, to kiedy? Zapraszam na bezp\u0142atne badanie.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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