{"id":8,"date":"2006-08-25T21:39:00","date_gmt":"2006-08-25T21:39:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2006\/08\/25\/o-grach-decyzyjnych\/"},"modified":"2019-02-14T19:43:24","modified_gmt":"2019-02-14T19:43:24","slug":"o-grach-decyzyjnych","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/o-grach-decyzyjnych\/","title":{"rendered":"O grach decyzyjnych."},"content":{"rendered":"<div><strong>Panta rei \ud83d\ude42 Wieczorem powita\u0142em Torun. Kolejne zajecia ze studentami. Lubie z nimi pracowa\u0107. S\u0105 kreatywni, chetni do wsp\u00f3\u0142pracy, elastyczni , niecierpliwi w zdobywaniu wiedzy i umiej\u0119tno\u015bci. Znaj\u0105cy teori\u0119 marketingu &#8211; gorzej ze zrozumieniem proces\u00f3w &#8230; niestety. <\/strong><\/div>\n<div>\u0141atwo poczu\u0107 te swoist\u0105 &#8222;trenersk\u0105 adrenalin\u0119&#8221; \ud83d\ude42 Ka\u017cdy, kto kiedy\u015b prowadzi\u0142 szkolenia chyba wie o co chodzi \ud83d\ude42 Mia\u0142em napisa\u0107 o grach decyzyjnych. Tyle \u017ce g\u0142owa pe\u0142na wielu emocji. Wsp\u00f3\u0142czucia dla Grzesia i rado\u015bci z kontaktu z Kazayushim. Szkoda, \u017ce Toyota nie wymy\u015bli\u0142a jeszcze wbudowanego dyktafonu do auta &#8211; zamiast si\u0119 zatrzymywa\u0107 i notowa\u0107, m\u00f3g\u0142bym po prostu nagrywa\u0107 \ud83d\ude42<\/div>\n<div><\/div>\n<div>Gry decyzyjne. Przysz\u0142o\u015b\u0107 i tera\u017aniejszo\u015b\u0107 doskonalenia kadry zarz\u0105dczej. Temat zbyt mocno jeszcze &#8222;zakademicyzowany&#8221;, jak napisa\u0142 mi Micha\u0142 D. Z TV dobiega bluesowy &#8222;Sting&#8221; z &#8222;Zab\u00f3jczej Broni 3&#8221; &#8211; chyba obejrz\u0119 \ud83d\ude42 We\u017a i cz\u0142owieku si\u0119 skup \ud83d\ude42<\/div>\n<div><\/div>\n<div>Gry. Kiedy mysle o zalozeniach gier decyzyjnych, przypominam sobie moje pierwsze doswiadczenia z &#8230; Sim City. Bodajze wersja II. Z wypiekami na twarzy budowalem elektrownie i staralem sie zapewnic witrualne szczescie Simow \ud83d\ude42 To bylo kilkanascie lat temu. Nie znalem jeszcze wtedy &#8222;Markstrata&#8221; czy &#8222;Brandmaps&#8221; prof. Champana. Slyszalem o nich, ale nigdy nie mialem mozliwosci gry.<\/div>\n<div><\/div>\n<div><strong>Dzis wiem, ze gry decyzyjne s\u0105 przysz\u0142oscia ksztalcenia menedzerow.<\/strong> Uswiadomil mi to bezposrednio zarowno prof. Champan, prof. Kotler, wspaniali ludzie z listy American Marketing Association (ELMAR-AMA) czy rodzimi profesjonalisci: Michal D., prof. Bielecki, prof. Mynarski, Jacek Sz. czy Michael Muszynski. Po prostu &#8211; na pewnym etapie kszta\u0142cenia profesjonalist\u00f3w &#8211; zwykle case studies ju\u017c nie wystarczaj\u0105. Zesp\u00f3\u0142 musi si\u0119 zmierzy\u0107 z rzeczywistymi wyzwaniami i chce widzie\u0107 efekt swoich decyzji. Jednoczesnie decydent (ich szef \ud83d\ude42 nie chce ponosi\u0107 finansowej odpowiedzialnosci za popelniane b\u0142\u0119dy. Ka\u017cda z\u0142a symulacja jest lepsza &#8211; od najlepszej (ryzykownej) rzeczywistosci rynkowej. B\u0142\u0119dy nic nie kosztuj\u0105 &#8211; i o to w\u0142asnie chodzi.<\/div>\n<div>Kiedy og\u0142osi\u0142em &#8222;Polsce&#8221; &#8211; &#8222;The Quarter&#8221; &#8211; zainteresowaie by\u0142o umiarkowane. O wiele \u017cywiej zareagowa\u0142a ELMAR-AMA &#8211; posypa\u0142y si\u0119 zapytania z ca\u0142ego swiata &#8211; od USA po Now\u0105 Zelandi\u0119. To uswiadomi\u0142o mi jak bardzo w naszym kraju potrzeba rzetelnego i profesjonalnego uporz\u0105dkowania zagadnienia gier. Traktowanych nie tyle w wymiarze zabawy &#8211; ile konkretnego, fachowego i efektywnego treningu mened\u017cerskiego. Mam nadziej\u0119, \u017ce uda mi si\u0119 powi\u0105za\u0107 nici ludzi w Polsce , kt\u00f3rzy tworz\u0105 gry i chc\u0105 je promowa\u0107. I wierz\u0119, \u017ce w ko\u0144cu uda mi si\u0119 doprowadzi\u0107 &#8222;The Quarter&#8221; do efektywnego ko\u0144ca.<\/div>\n<div>Niektorzy m\u00f3wi\u0105, \u017ce koszty stworzenia gry decyzyjnej &#8211; to setki tysi\u0119cy dolar\u00f3w. Ale ja nie mam setek tysi\u0119cy dolar\u00f3w. Jedynie gor\u0105c\u0105 g\u0142ow\u0119 pe\u0142n\u0105 pomys\u0142\u00f3w i mas\u0119 problem\u00f3w metodycznych (gry) do rozwi\u0105zania :)))) Pewnie nie tylko ja &#8211; st\u0105d pomys\u0142 na vortal dotycz\u0105cy tego zagadnienia. Ciekawe jak si\u0119 rozwinie &#8230; \ud83d\ude42<\/div>\n<div><span style=\"font-size:85%;\"><strong>&#8222;Wyobra\u017ania jest wa\u017cniejsza ni\u017c wiedza&#8221; (Albert Einstein)<\/strong><\/span><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Panta rei \ud83d\ude42 Wieczorem powita\u0142em Torun. Kolejne zajecia ze studentami. Lubie z nimi pracowa\u0107. S\u0105 kreatywni, chetni do wsp\u00f3\u0142pracy, elastyczni [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[747],"tags":[90,94,135,170,226,341,376,566],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-cmo","tag-dzial-marketingu","tag-gry-decyzyjne","tag-kwadrans","tag-marketing","tag-rynkologia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Panta rei :) Wieczorem powita\u0142em Torun. 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