{"id":82,"date":"2008-01-18T08:09:00","date_gmt":"2008-01-18T08:09:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2008\/01\/18\/82\/"},"modified":"2019-02-14T20:33:48","modified_gmt":"2019-02-14T20:33:48","slug":"82","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/82\/","title":{"rendered":"VISA: zabierz ze mn\u0105 wolno\u015b\u0107 ?"},"content":{"rendered":"\n\n\n\n\n\n
Kulisy wielkiej awarii, Visa chowa g\u0142ow\u0119 w piasek<\/span><\/td>\n<\/tr>\n
(PAP, pb\/18.01.2008, godz. 06:19)<\/span><\/td>\n<\/tr>\n
\"\"<\/span><\/td>\n<\/tr>\n
„Dziennik” ustali\u0142 kulisy wielkiej awarii, przez kt\u00f3r\u0105 tysi\u0105com klient\u00f3w bank\u00f3w pieni\u0105dze wyparowa\u0142y z kont.<\/strong>\u00a0<\/p>\n

Wed\u0142ug gazety, system rozliczeniowy zepsu\u0142 si\u0119 w podlondy\u0144skim centrum informatycznym Visy, najwi\u0119kszej na \u015bwiecie organizacji p\u0142atniczej. Tyle \u017ce Visa nie powiadomi\u0142a o tym wi\u0119kszo\u015bci polskich bank\u00f3w, te o k\u0142opotach dowiedzia\u0142y si\u0119 od klient\u00f3w.<\/p>\n

Visa oficjalnie poinformowa\u0142a o awarii dopiero we wtorek wieczorem, i to na swoich wewn\u0119trznych stronach internetowych. Polskie banki – PKO BP, mBank i MultiBank – nie dosta\u0142y \u017cadnego sygna\u0142u alarmowego od Visy. Podobnie BZ WBK, kt\u00f3ry sam wpad\u0142 na trop b\u0142\u0119d\u00f3w w rozliczeniach transakcji. Telefonu z ostrze\u017ceniem doczeka\u0142 si\u0119 natomiast ING Bank \u015al\u0105ski. Ale to wyj\u0105tek, bo z regu\u0142y centrala Visy w czasie najwi\u0119kszego nat\u0119\u017cenia kryzysu milcza\u0142a.<\/p>\n

Ma\u0142gorzata O’Shaughnessy, dyrektor generalna Visa Europe w Polsce, uwa\u017ca, \u017ce wszystko jest w porz\u0105dku. „Nie b\u0119d\u0119 za po\u015brednictwem \u00bbDziennika\u00ab uczy\u0107 banki, jak komunikowa\u0107 si\u0119 z Vis\u0105. Co wi\u0119cej – Visa nie ma zamiaru pokrywa\u0107 strat klient\u00f3w, jakie spowodowa\u0142a awaria. Z tym musz\u0105 upora\u0107 si\u0119 same banki” – dodaje.
\n————
\nWysluchalem dzisiaj w radiu (bodajze „Zet”) wypowiedzi szefowej VISA w <\/span>
\nPolsce w kontekscie ostatnich problemow.<\/span> Zdaje sie, ze VISA ma blade pojecie o spolecznej odpowiedzialnosci biznesu, <\/span>jaki prowadza. Przynajmniej w Polsce. Wypowiedz mozna bylo odczytac :<\/span>
\n– w zasadzie nic takiego sie nie stalo<\/span>
\n– problem dotyczy jakiegos niewaznego ulamka klientow (bodajze 1000 osob <\/span>
\nprzy kilkunastu milionach uzytkownikow systemu)<\/span>
\n– firma nie poczuwa sie do zrekompensowania klientom ich problemow<\/span>
\n– w zasadzie to chodzilo o jakies drobne kwoty ( czytaj: i po co ten caly <\/span>
\nhalas?)<\/span><\/p>\n

Klasyczne wypowiedzi nieomalze monopolisty \ud83d\ude42 Suchy komunikat VISA Europe.<\/span> KK – czyli korporacyjna klasyka.<\/span> Martw sie Kowalski, martw … Jak na koniec miesiaca zostalo Ci 500 zl. na <\/span>
\nkoncie – wyplaciles 100, a zaksiegowalo 500 \ud83d\ude42<\/span> Kiedys wroci :)))<\/span> Empatia zerowa
\n—
\n<\/span>Kamil Niemira z grupy internetPR.pl napisa\u0142(a):<\/span><\/span><\/p>\n

Nie chce mi sie wierzyc w taka wpadke tej Pani, ktora „od zawsze”<\/span>
\n kieruja polska VISA. I zawsze z szacunkiem patrzylem na doskonaly<\/span>
\n wizerunek firmy, ktory udawalo sie jej (zespolowi?, agencji PR?)<\/span>
\n budowac w Polsce.<\/span><\/p>\n

No ale moze rzeczywiscie jej sie cos pokickalo i palnela cos rownie<\/span>
\n „milego” dla klientow. No, ale zaplaci za to. I to bardzo.<\/span>
\n Z drugiej strony znajac PR korporacyjny nie zdzwilbym sie, gdyby<\/span>
\n realizowala po prostu scisle zalecenia centrali, ktora w przypadku<\/span>
\n takich kryzysow miedzynarodowych wysyla podobny komuniukat na<\/span>
\n wszystkich rynkach, ktorych on dotyczy. O tym sie dowiemy dopiero za<\/span>
\n kilka tygodni, jak ta historia zostanie dokladnie opisana w mediach.<\/span>
\n Jesli by tak bylo, to swiadczy to tylko zle o centrali. A postepowanie<\/span>
\n tej Pani scisle wedlug wytycznych w sytuacji, gdy golym okiem widac,<\/span>
\n ze nie sa one prawidlowe ocenia jej szefowie. Obecni i byc moze kiedys<\/span>
\n – przyszli.<\/span>
\n A ze problem jest gigantyczny wystarczy sobie uswiadomic patrzac nie<\/span>
\n na liczbe rzeczywiscie poszkodowanych klientow, ale na liczbe<\/span>
\n zaniepokojonych klientow, ktorzy musieli w bankach sprawdzac swoje<\/span>
\n saldo. Jak np. ja. I moi bliscy.<\/span>
\n——–<\/p>\n

Stare przyslowie rzymskie mowi :)))<\/div>\n
„Zagrozenie moze byc fikcyjne – strach jest PRAWDZIWY”.<\/div>\n
Moim zdaniem kazdy boss od PR w firmach o szczegolnej odpowiedzialnosci spolecznej (banki, ubezpieczyciele, producenci aut, farmaceutykow a moze i nawet prezerwatyw …. :))) – powinni sobie je powiesic obok tabliczki „Zyski – glupcze” .<\/div>\n

<\/p>\n

<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Kulisy wielkiej awarii, Visa chowa g\u0142ow\u0119 w piasek (PAP, pb\/18.01.2008, godz. 06:19) „Dziennik” ustali\u0142 kulisy wielkiej awarii, przez kt\u00f3r\u0105 tysi\u0105com 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