{"id":8699,"date":"2021-02-04T09:54:25","date_gmt":"2021-02-04T09:54:25","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=8699"},"modified":"2021-02-04T12:02:32","modified_gmt":"2021-02-04T12:02:32","slug":"marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/","title":{"rendered":"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"720\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg\" alt=\"\" class=\"wp-image-8387\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg 913w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg 768w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg 380w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg 600w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><\/a><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\"><strong>Jacek Kotarbi\u0144ski: In your book, you encourage people to talk to clients. Why is it so important? After all, it is enough to broadcast another advertisement or lower the prices to increase sales.<\/strong><\/p>\n\n\n\n<p class=\"has-headings-color has-text-color wp-block-paragraph\">Marcus Sheridan: Tapping into the brain of your customers\/clients is everything in business. You MUST know their thoughts, feelings, questions, worries, fears, etc. The more you can do this, the more you can address each of these head-on, especially on your website. And the more you do that, the more you win their trust. It\u2019s like a domino effect.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\"><strong>Social media considered to be the best communication channel with clients. Do you think so too? How should professional communication in these channels look like in your opinion?<\/strong><\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">I don\u2019t think social media is the best communication tool at all, at least not for all businesses. For example, with my swimming pool company River Pools, we did almost no social media for years. But we absolutely dominated the industry because we answered more questions than anyone else on our website about fiberglass pools, and we also produced more videos than any other pool companies were doing. The key is having a clear direction and focus, and then being great wherever you are, versus just being \u201cOK\u201d on multiple platforms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tqxLS3cVjls?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">Clients often don&#8217;t know what they want. Steve Jobs suddenly appears and does not ask customers for their opinion. It launches brands that change the world. What do you think is the role of visionaries in business?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">I think there is a big difference between seeing around the turn as Jobs often did, versus simply not listening to the marketplace. My general rule of thumb is to obsess over what buyers want, how they behave, and how they are evolving\u2014and then meet that either at that point, or even past that point, which is exactly what Jobs did.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">What are the challenges for customer experience in the coming years?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">I think the biggest challenge will be having true \u201cface to face\u201d and \u201chuman to human\u201d experiences. It\u2019s by those moments of intimacy and closeness are we able to see a brand on a personal, individual level. The more digital we become, the less we interact. This is why things like video and really showing our people is such a major part creating a better CX. Along with this, businesses need to remember that buyers are more impatient than they\u2019ve ever been. They want answers, and they want them now. They don\u2019t want to call. They don\u2019t want to fill out a form. They want friction free. This is the essence of a great CX in 2021 and beyond.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">What are the most important elements a Polish reader should remember from your book?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Don\u2019t overcomplicate sales and marketing. Simply listen to your customers. What are they thinking? What are they asking? What are they fearing?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Once you start to identify those things, take the time to answer their questions\/fears\/etc. well. Be honest, be transparent. This will make you the voice of trust in your space and sales will naturally follow.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">What are your first associations with Poland? Do you have any experience? Do you know any brands?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">I actually have never spoken in Poland, despite speaking throughout Europe. Maybe we can change that one day!<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">Who was your master in business? Who inspired you and why?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\"><a href=\"https:\/\/www.jimrohn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Rohn<\/a> was my idol. He was a master teacher and communicator. And the best teachers and communicators make the best marketers and sales professionals today.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">How are you doing as a keynote in times of a pandemic?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">I\u2019m still doing many, many keynotes during this period over video, arguably more than I\u2019ve ever done before. The only difference is now I can\u2019t travel, but it\u2019s still a very powerful learning experience for the audience, and when times are tough, businesses and individuals are more inclined to learn and put for the effort to get better.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">Are there business books that you particularly appreciate?<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Good To Great changed my life as a business owner. It led to me focusing on just fiberglass pools with my pool company, and that led to a singular focus to growing the business online, and that led to us becoming the most trafficked swimming pool website in the world.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-regular-font-size wp-block-paragraph\">One golden advice for Polish readers.<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Remember, when communicating online, this phrase: \u201cIt\u2019s dumb not to dumb it down.\u201d Don\u2019t try to sound smart. Seek understanding. That\u2019s it.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The book &#8222;<a href=\"https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\" title=\"https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\">They Ask, you Answer<\/a>&#8221; will be published in 2021 by MT Biznes.<br>Read <a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/en\/introduction-to-they-ask-you-answer-by-marcus-sheridan-polish-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">my introduction <\/a>to the book.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><a href=\"https:\/\/marcussheridan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marcus Sheridan<\/a><br>Today Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a \u201cWeb Marketing Guru\u201d by the New York Times and in 2017 Forbes names Marcus one of 20 \u201cSpeakers You Don\u2019t Want to Miss.\u201d Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.<br><br>As author of the content marketing guidebook, \u201cThey Ask, you Answer,\u201d Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the \u201c#1 Marketing Book\u201d to read in 2017. Forbes listed it as one of \u201c11 Marketing Books Every CMO Should Read.\u201d Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his \u201cThey Ask, You Answer\u201d philosophy.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/spotkajmy-sie-na-aeropolis-champions-20-rabatu-na-bilety\/\">Spotkajmy si\u0119 na Aeropolis Champions! 20% rabatu na bilety<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/marki-influencerow-czyli-od-popularnosci-do-trwalego-biznesu-jacek-kotarbinski-blog-o-marketingu\/\">Marki influencer\u00f3w czyli od popularno\u015bci do trwa\u0142ego biznesu | Jacek Kotarbi\u0144ski | Blog o marketingu<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/jak-przewaga-marki-staje-sie-zlotem-jacek-kotarbinski-cezary-zieminski-clickmeeting\/\">Jak przewaga marki staje sie\u0328 z\u0142otem | Jacek Kotarbi\u0144ski &#038; Cezary Ziemi\u0144ski | ClickMeeting<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wielka-draka-aniolow-w-kawalerce-cancer-fighters-jacek-kotarbinski-blog-o-marketingu\/\">WIELKA DRAKA ANIO\u0141\u00d3W W KAWALERCE | CANCER FIGHTERS | Jacek Kotarbi\u0144ski | Blog o marketingu<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/czy-obciach-sprzedaje-jacek-kotarbinski-blog-o-marketingu\/\">CZY OBCIACH SPRZEDAJE? | Jacek Kotarbi\u0144ski | Blog o marketingu<\/a><\/li>\n<\/ul><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Marcus Sheridan: &#8211; Tapping in to the brain of your customers is everything in business [INTERVIEW]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":8387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2025],"tags":[2040,2069,2038,2070,2039],"class_list":["post-8699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jack-kotarbinskis-marketing-blog-in-english","tag-book","tag-interview","tag-marcus-sheridan","tag-mt-biznes","tag-they-ask-you-answer"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacek Kotarbi\u0144ski\"\/>\n\t<meta name=\"google-site-verification\" content=\"GTM-WLPB9GD\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"kotarbinski.com \u2022 Jacek Kotarbi\u0144ski Jacek Kotarbi\u0144ski | Blog o marketingu\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]\" \/>\n\t\t<meta property=\"og:description\" content=\"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"913\" \/>\n\t\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-02-04T09:54:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-02-04T12:02:32+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sztukamarketingu\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@kotarbinski\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]\" \/>\n\t\t<meta name=\"twitter:description\" content=\"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@kotarbinski\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#article\",\"name\":\"Marcus Sheridan: \\u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]\",\"headline\":\"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]\",\"author\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#person\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/marcus-sheridan-1.jpg\",\"width\":913,\"height\":720},\"datePublished\":\"2021-02-04T09:54:25+00:00\",\"dateModified\":\"2021-02-04T12:02:32+00:00\",\"inLanguage\":\"pl-PL\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#webpage\"},\"articleSection\":\"Jack`s Blog on Marketing, Brands, Innovation, book, interview, Marcus Sheridan, MT Biznes, They Ask You Answer, English\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/category\\\/jack-kotarbinskis-marketing-blog-in-english\\\/#listItem\",\"name\":\"Jack`s Blog on Marketing, Brands, Innovation\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/category\\\/jack-kotarbinskis-marketing-blog-in-english\\\/#listItem\",\"position\":2,\"name\":\"Jack`s Blog on Marketing, Brands, Innovation\",\"item\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/category\\\/jack-kotarbinskis-marketing-blog-in-english\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#listItem\",\"name\":\"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#listItem\",\"position\":3,\"name\":\"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/category\\\/jack-kotarbinskis-marketing-blog-in-english\\\/#listItem\",\"name\":\"Jack`s Blog on Marketing, Brands, Innovation\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#person\",\"name\":\"Jacek Kotarbi\\u0144ski\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#personImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacek Kotarbi\\u0144ski\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/\",\"name\":\"Jacek Kotarbi\\u0144ski\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacek Kotarbi\\u0144ski\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#webpage\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/\",\"name\":\"Marcus Sheridan: \\u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]\",\"description\":\"kotarbinski.com \\u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/marcus-sheridan-1.jpg\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#mainImage\",\"width\":913,\"height\":720},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/en\\\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\\\/#mainImage\"},\"datePublished\":\"2021-02-04T09:54:25+00:00\",\"dateModified\":\"2021-02-04T12:02:32+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#website\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/\",\"name\":\"Jacek Kotarbi\\u0144ski kotarbinski.com\",\"alternateName\":\"kotarbinski.com\",\"description\":\"Jacek Kotarbi\\u0144ski | Blog o marketingu\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#person\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]","description":"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation","canonical_url":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"GTM-WLPB9GD","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#article","name":"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]","headline":"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]","author":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#person"},"image":{"@type":"ImageObject","url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg","width":913,"height":720},"datePublished":"2021-02-04T09:54:25+00:00","dateModified":"2021-02-04T12:02:32+00:00","inLanguage":"pl-PL","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#webpage"},"isPartOf":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#webpage"},"articleSection":"Jack`s Blog on Marketing, Brands, Innovation, book, interview, Marcus Sheridan, MT Biznes, They Ask You Answer, English"},{"@type":"BreadcrumbList","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#listItem","position":1,"name":"Home","item":"https:\/\/kotarbinski.com\/blogomarketingu\/","nextItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/category\/jack-kotarbinskis-marketing-blog-in-english\/#listItem","name":"Jack`s Blog on Marketing, Brands, Innovation"}},{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/category\/jack-kotarbinskis-marketing-blog-in-english\/#listItem","position":2,"name":"Jack`s Blog on Marketing, Brands, Innovation","item":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/category\/jack-kotarbinskis-marketing-blog-in-english\/","nextItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#listItem","name":"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]"},"previousItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#listItem","position":3,"name":"Marcus Sheridan: &#8211; Tapping into the brain of your customers is everything in business [INTERVIEW]","previousItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/category\/jack-kotarbinskis-marketing-blog-in-english\/#listItem","name":"Jack`s Blog on Marketing, Brands, Innovation"}}]},{"@type":"Person","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#person","name":"Jacek Kotarbi\u0144ski","image":{"@type":"ImageObject","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#personImage","url":"https:\/\/secure.gravatar.com\/avatar\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g","width":96,"height":96,"caption":"Jacek Kotarbi\u0144ski"}},{"@type":"Person","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author","url":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/","name":"Jacek Kotarbi\u0144ski","image":{"@type":"ImageObject","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g","width":96,"height":96,"caption":"Jacek Kotarbi\u0144ski"}},{"@type":"WebPage","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#webpage","url":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/","name":"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]","description":"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#website"},"breadcrumb":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#breadcrumblist"},"author":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author"},"creator":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#mainImage","width":913,"height":720},"primaryImageOfPage":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/#mainImage"},"datePublished":"2021-02-04T09:54:25+00:00","dateModified":"2021-02-04T12:02:32+00:00"},{"@type":"WebSite","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#website","url":"https:\/\/kotarbinski.com\/blogomarketingu\/","name":"Jacek Kotarbi\u0144ski kotarbinski.com","alternateName":"kotarbinski.com","description":"Jacek Kotarbi\u0144ski | Blog o marketingu","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#person"}}]},"og:locale":"pl_PL","og:site_name":"kotarbinski.com \u2022 Jacek Kotarbi\u0144ski Jacek Kotarbi\u0144ski | Blog o marketingu","og:type":"article","og:title":"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]","og:description":"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation","og:url":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/marcus-sheridan-tapping-in-to-the-brain-of-your-customers-is-everything-in-business-interview\/","og:image":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg","og:image:secure_url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg","og:image:width":913,"og:image:height":720,"article:published_time":"2021-02-04T09:54:25+00:00","article:modified_time":"2021-02-04T12:02:32+00:00","article:publisher":"https:\/\/www.facebook.com\/sztukamarketingu\/","twitter:card":"summary_large_image","twitter:site":"@kotarbinski","twitter:title":"Marcus Sheridan: \u2013 Tapping into the brain of your customers is everything in business [INTERVIEW]","twitter:description":"kotarbinski.com \u2022 Jack Kotarbinski: Blog on Marketing, Brands, Innovation","twitter:creator":"@kotarbinski","twitter:image":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg"},"aioseo_meta_data":{"post_id":"8699","title":"#post_title","description":"#site_title #separator_sa Jack Kotarbinski: Blog on Marketing, Brands, Innovation","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"webPage\":{\"webPageType\":\"WebPage\"},\"article\":{\"articleType\":\"BlogPosting\"},\"book\":[],\"course\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"product\":[],\"recipe\":[],\"restaurant\":[],\"service\":[],\"software\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""},"openingHours":{"show":false,"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"use24hFormat":false,"twoSets":false,"timezone":"","hours":[]}},"breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-02-04 09:19:48","updated":"2025-07-27 19:03:32","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paKYj5-2gj","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/marcus-sheridan-1.jpg","_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/8699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=8699"}],"version-history":[{"count":3,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/8699\/revisions"}],"predecessor-version":[{"id":8702,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/8699\/revisions\/8702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media\/8387"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=8699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=8699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=8699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}