{"id":8749,"date":"2021-02-26T19:37:44","date_gmt":"2021-02-26T19:37:44","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=8749"},"modified":"2021-02-26T19:37:48","modified_gmt":"2021-02-26T19:37:48","slug":"10-cech-rozwoju-marketingu-po-pandemii-badania","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/","title":{"rendered":"10 cech rozwoju marketingu po pandemii [BADANIA]"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"472\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\" alt=\"\" class=\"wp-image-8750\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png 845w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png 768w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png 458w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/cmo-survey-10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png 600w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/figure>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144. W 26 edycji badania CMO w USA wyniki oparte s\u0105 na pr\u00f3bie 356 lider\u00f3w marketingu w ameryka\u0144skich firmach, z kt\u00f3rych 94,5% jest na poziomie VP lub wy\u017cszym.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/q-oJPZPO7wE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Podsumowanie bada\u0144<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Optymizm marketer\u00f3w w kontek\u015bcie ca\u0142ej gospodarki jest wy\u017cszy ni\u017c \u015brednia sprzed pandemii. Optymizm osi\u0105gn\u0105\u0142 poziom 66,3 (na 100), co stanowi wysoki wzrost w por\u00f3wnaniu z 50,9 z czerwca 2020 r., kiedy optymizm spad\u0142 prawie do poziomu recesji 2009 i wynosi\u0142 47,7.<\/li><li>Customer Experience okaza\u0142 si\u0119 najwa\u017cniejszym priorytetem klienta &#8211; wa\u017cniejszym ni\u017c jako\u015b\u0107 produktu, relacje oparte na zaufaniu i doskona\u0142a innowacyjno\u015b\u0107. Ponad jedna trzecia marketer\u00f3w ocenia CX jako kluczowy priorytet swoich klient\u00f3w. 72,2% marketer\u00f3w stwierdzi\u0142o, \u017ce w ci\u0105gu ostatniego roku wzros\u0142o znaczenie marketingu w ich firmach. Wraz z rosn\u0105cym zapotrzebowaniem klient\u00f3w na do\u015bwiadczenia cyfrowe, marketerzy maj\u0105 silniejsz\u0105 dostarczania tej warto\u015bci.<\/li><li>Sprzeda\u017c internetowa wzros\u0142a do 19,4% udzia\u0142u w ca\u0142kowitej sprzeda\u017cy &#8211; to najwy\u017cszy poziom odnotowany w historii bada\u0144, odzwierciedlaj\u0105cy 43,7% wzrost w ci\u0105gu ostatniego roku. Najwy\u017csze poziomy odnotowa\u0142y firmy B2C Product and Service (32,1% i 26,8%).<\/li><li>Wydatki na marketing spad\u0142y o 3,9% w ci\u0105gu ostatniego roku, ale oczekuje si\u0119, \u017ce wzrosn\u0105 o 14,3% w nast\u0119pnym roku. Pomimo og\u00f3lnych strat marketerzy informuj\u0105 o 11,5% wzro\u015bcie wydatk\u00f3w na marketing cyfrowy w ci\u0105gu ostatniego roku, co wskazuje na powa\u017cn\u0105 zmian\u0119 w sposobie, w jaki marketerzy wydaj\u0105 swoje bud\u017cety. Bud\u017cety cyfrowe maj\u0105 wzrosn\u0105\u0107 o 10,1% w kolejnym roku.<\/li><li>W ci\u0105gu ostatniego roku marketerzy zainwestowali o 27% wi\u0119cej w rozw\u00f3j swoich umiej\u0119tno\u015bci w marketingu cyfrowym. Najwi\u0119ksze inwestycje w tym zakresie dotyczy\u0142y wiedzy z zakresu optymalizacji strony internetowej, SEM, bezpo\u015bredniego marketingu cyfrowego, analiz\u0119 danych i platformy technologiczne.<\/li><li>Marketerzy skupili si\u0119 na budowaniu warto\u015bci marki. Ponad 48% koncentruje si\u0119 na pozyskaniu nowych klient\u00f3w, a pokad 105% na poprawie ROI z marketingu. Przechodz\u0105 z fazy przetrwania, od obrony &#8211; do ataku. Marketerzy kontynuowali przenoszenie bud\u017cet\u00f3w na tworzenie interfejs\u00f3w cyfrowych i przekszta\u0142canie modeli biznesowych wchodzenia na rynek podczas pandemii oraz na ekspansj\u0119 nowych produkt\u00f3w i us\u0142ug +14%.<\/li><li>W roku pandemii CMO odnotowali wzrost bud\u017cet\u00f3w marketingowych na r\u00f3\u017cnorodno\u015b\u0107, r\u00f3wno\u015b\u0107 i integracj\u0119 (DE&amp;I Diversity, Equity, and Inclusion) o 8,8%. DE&amp;I definiuje koncepcj\u0119 tworzenia przyjaznego \u015brodowiska dla os\u00f3b o mniej uprzywilejowanych to\u017csamo\u015bciach. W warunkach ameryka\u0144skich np. oznacza, \u017ce zarz\u0105dy i zespo\u0142y managerskie s\u0105 zr\u00f3\u017cnicowane rasowo lub wdra\u017cane s\u0105 projekty mentoringowe dla m\u0142odych profesjonalist\u00f3w z zespo\u0142\u00f3w mi\u0119dzykulturowych. Istot\u0105 koncepcji s\u0105 dzia\u0142ania sprzyjaj\u0105ce r\u00f3\u017cnorodno\u015bci, r\u00f3wno\u015bci i integracji oraz maj\u0105 na celu stworzenie bardziej sprawiedliwych \u015brodowisk wsp\u00f3\u0142pracy. Prace nad mark\u0105 i komunikacj\u0105 marketingow\u0105 by\u0142y g\u0142\u00f3wnymi obszarami, na kt\u00f3rych skupiono si\u0119 na tych wydatkach.<\/li><li>Obecnie wi\u0119cej marketer\u00f3w uwa\u017ca, \u017ce marki mog\u0105 zajmowa\u0107 stanowisko w kwestiach o charakterze politycznym. To 49,7% wzrost w ostatnim roku &#8211; najwy\u017cszy poziom w historii bada\u0144. Bior\u0105c pod uwag\u0119 rodzaje aktywizacji politycznej dla marek, dominuj\u0105c\u0105 reakcj\u0105 by\u0142o zach\u0119cenie obywateli do g\u0142osowania (92,9%), a nast\u0119pnie poparcie okre\u015blonego aktu prawnego (43,5%) oraz wprowadzenie zmian w produktach i us\u0142ugach w odpowiedzi na kwestie polityczne (26,5%). W minionym roku marketerzy podj\u0119li znacz\u0105ce wysi\u0142ki, aby wspiera\u0107 lub zmienia\u0107 problemy spo\u0142eczne. Dominowa\u0142y dzia\u0142ania zach\u0119caj\u0105ce do ochrony przed COVID-19 (82,2%), a nast\u0119pnie r\u00f3wno\u015b\u0107 rasowa (59,4%), r\u00f3wno\u015b\u0107 p\u0142ci (43,9%) i r\u00f3wno\u015b\u0107 os\u00f3b LGBTQ+ (40,0%).<\/li><li>W ostatnim roku w USA znikn\u0119\u0142o 8,2% miejsc pracy w marketingu. Liczby te s\u0105 podobne do 9,0% utraty pracy w tym sektorze w badaniu z czerwca 2020 r. Poziomy strat nie zwi\u0119kszy\u0142y si\u0119 w ci\u0105gu ostatnich sze\u015bciu miesi\u0119cy. 28,1% utraty pracy dotyczy\u0142o wy\u017cszych stanowisk mened\u017cerskich. Najbardziej dotkni\u0119tymi sektorami by\u0142y us\u0142ugi B2C (12,3%). W 2020 roku pojawi\u0142y si\u0119 nowe miejsca pracy &#8211; og\u00f3lny wzrost o 9,1%, przy czym 17,7% z nich to mened\u017cerowie wy\u017cszego szczebla.<\/li><li>Sztuczna inteligencja i uczenie maszynowe w zestawie narz\u0119dzi marketingowych wykaza\u0142y rosn\u0105c\u0105 liczb\u0119 wdro\u017ce\u0144. Oczekiwania dotycz\u0105ce wykorzystania sztucznej inteligencji i uczenia maszynowego w przysz\u0142o\u015bci s\u0105 jeszcze wy\u017csze i przewiduje si\u0119, \u017ce wzrosn\u0105 o ~ 20% w nast\u0119pnych trzech lat.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/cmosurvey.org\/results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyniki bada\u0144<\/a><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Opracowanie: Jacek Kotarbi\u0144ski na podstawie Ch. Moorman, <a href=\"https:\/\/www.forbes.com\/sites\/christinemoorman\/2021\/02\/24\/marketers-pivot-to-meet-pandemic-years-emerging-digital-social-and-political-trends\/?sh=663531101de3\">Marketers Pivot To Meet Pandemic Year\u2019s Emerging Digital, Social And Political Trends, Forbes<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Rok po pocz\u0105tku  pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144. W 26 edycji badania CMO w USA wyniki oparte s\u0105 na pr\u00f3bie 356 lider\u00f3w marketingu w ameryka\u0144skich firmach z kt\u00f3rych 94,5% jest na poziomie VP lub wy\u017cszym.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":8751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[846,747],"tags":[73,135,372,376,2079],"class_list":["post-8749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-innowacje-trendy-rynkologia","category-marketing","tag-badania","tag-cmo","tag-marketer","tag-marketing","tag-usa"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacek Kotarbi\u0144ski\"\/>\n\t<meta name=\"google-site-verification\" content=\"GTM-WLPB9GD\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"kotarbinski.com \u2022 Jacek Kotarbi\u0144ski Jacek Kotarbi\u0144ski | Blog o marketingu\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com\" \/>\n\t\t<meta property=\"og:description\" content=\"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-02-26T19:37:44+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-02-26T19:37:48+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sztukamarketingu\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@kotarbinski\" \/>\n\t\t<meta name=\"twitter:title\" content=\"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@kotarbinski\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#article\",\"name\":\"10 cech rozwoju marketingu po pandemii [BADANIA] \\u2022 kotarbinski.com\",\"headline\":\"10 cech rozwoju marketingu po pandemii [BADANIA]\",\"author\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#person\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\",\"width\":500,\"height\":260},\"datePublished\":\"2021-02-26T19:37:44+00:00\",\"dateModified\":\"2021-02-26T19:37:48+00:00\",\"inLanguage\":\"pl-PL\",\"commentCount\":7,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#webpage\"},\"articleSection\":\"BLOG, MARKETING, Badania, CMO, marketer, marketing, USA, Polski\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/#listItem\",\"name\":\"BLOG\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/#listItem\",\"position\":2,\"name\":\"BLOG\",\"item\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/marketing\\\/#listItem\",\"name\":\"MARKETING\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/marketing\\\/#listItem\",\"position\":3,\"name\":\"MARKETING\",\"item\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#listItem\",\"name\":\"10 cech rozwoju marketingu po pandemii [BADANIA]\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/#listItem\",\"name\":\"BLOG\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#listItem\",\"position\":4,\"name\":\"10 cech rozwoju marketingu po pandemii [BADANIA]\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/category\\\/blog-marketing-innowacje-trendy-rynkologia\\\/marketing\\\/#listItem\",\"name\":\"MARKETING\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#person\",\"name\":\"Jacek Kotarbi\\u0144ski\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#personImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacek Kotarbi\\u0144ski\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/\",\"name\":\"Jacek Kotarbi\\u0144ski\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacek Kotarbi\\u0144ski\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#webpage\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/\",\"name\":\"10 cech rozwoju marketingu po pandemii [BADANIA] \\u2022 kotarbinski.com\",\"description\":\"Rok po pocz\\u0105tku pandemii Covid-19 sektor marketingu pe\\u0142en by\\u0142 transformacji i wyzwa\\u0144.\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/author\\\/admin\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#mainImage\",\"width\":500,\"height\":260},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/10-cech-rozwoju-marketingu-po-pandemii-badania\\\/#mainImage\"},\"datePublished\":\"2021-02-26T19:37:44+00:00\",\"dateModified\":\"2021-02-26T19:37:48+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#website\",\"url\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/\",\"name\":\"Jacek Kotarbi\\u0144ski kotarbinski.com\",\"alternateName\":\"kotarbinski.com\",\"description\":\"Jacek Kotarbi\\u0144ski | Blog o marketingu\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/kotarbinski.com\\\/blogomarketingu\\\/#person\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com","description":"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.","canonical_url":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"GTM-WLPB9GD","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#article","name":"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com","headline":"10 cech rozwoju marketingu po pandemii [BADANIA]","author":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#person"},"image":{"@type":"ImageObject","url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png","width":500,"height":260},"datePublished":"2021-02-26T19:37:44+00:00","dateModified":"2021-02-26T19:37:48+00:00","inLanguage":"pl-PL","commentCount":7,"mainEntityOfPage":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#webpage"},"isPartOf":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#webpage"},"articleSection":"BLOG, MARKETING, Badania, CMO, marketer, marketing, USA, Polski"},{"@type":"BreadcrumbList","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#listItem","position":1,"name":"Home","item":"https:\/\/kotarbinski.com\/blogomarketingu\/","nextItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/#listItem","name":"BLOG"}},{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/#listItem","position":2,"name":"BLOG","item":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/","nextItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/marketing\/#listItem","name":"MARKETING"},"previousItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/marketing\/#listItem","position":3,"name":"MARKETING","item":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#listItem","name":"10 cech rozwoju marketingu po pandemii [BADANIA]"},"previousItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/#listItem","name":"BLOG"}},{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#listItem","position":4,"name":"10 cech rozwoju marketingu po pandemii [BADANIA]","previousItem":{"@type":"ListItem","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/category\/blog-marketing-innowacje-trendy-rynkologia\/marketing\/#listItem","name":"MARKETING"}}]},{"@type":"Person","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#person","name":"Jacek Kotarbi\u0144ski","image":{"@type":"ImageObject","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#personImage","url":"https:\/\/secure.gravatar.com\/avatar\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g","width":96,"height":96,"caption":"Jacek Kotarbi\u0144ski"}},{"@type":"Person","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author","url":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/","name":"Jacek Kotarbi\u0144ski","image":{"@type":"ImageObject","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/b6384e37effa1a9e2f1c3c801d681718ea920cb5f6182d83ec593a89b2867e39?s=96&d=blank&r=g","width":96,"height":96,"caption":"Jacek Kotarbi\u0144ski"}},{"@type":"WebPage","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#webpage","url":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/","name":"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com","description":"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#website"},"breadcrumb":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#breadcrumblist"},"author":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author"},"creator":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/author\/admin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#mainImage","width":500,"height":260},"primaryImageOfPage":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/#mainImage"},"datePublished":"2021-02-26T19:37:44+00:00","dateModified":"2021-02-26T19:37:48+00:00"},{"@type":"WebSite","@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#website","url":"https:\/\/kotarbinski.com\/blogomarketingu\/","name":"Jacek Kotarbi\u0144ski kotarbinski.com","alternateName":"kotarbinski.com","description":"Jacek Kotarbi\u0144ski | Blog o marketingu","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/kotarbinski.com\/blogomarketingu\/#person"}}]},"og:locale":"pl_PL","og:site_name":"kotarbinski.com \u2022 Jacek Kotarbi\u0144ski Jacek Kotarbi\u0144ski | Blog o marketingu","og:type":"article","og:title":"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com","og:description":"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.","og:url":"https:\/\/kotarbinski.com\/blogomarketingu\/10-cech-rozwoju-marketingu-po-pandemii-badania\/","og:image":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png","og:image:secure_url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png","og:image:width":500,"og:image:height":260,"article:published_time":"2021-02-26T19:37:44+00:00","article:modified_time":"2021-02-26T19:37:48+00:00","article:publisher":"https:\/\/www.facebook.com\/sztukamarketingu\/","twitter:card":"summary_large_image","twitter:site":"@kotarbinski","twitter:title":"10 cech rozwoju marketingu po pandemii [BADANIA] \u2022 kotarbinski.com","twitter:description":"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.","twitter:creator":"@kotarbinski","twitter:image":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png"},"aioseo_meta_data":{"post_id":"8749","title":"#post_title #separator_sa #site_title","description":"Rok po pocz\u0105tku pandemii Covid-19 sektor marketingu pe\u0142en by\u0142 transformacji i wyzwa\u0144.","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"webPage\":{\"webPageType\":\"WebPage\"},\"article\":{\"articleType\":\"BlogPosting\"},\"book\":[],\"course\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"product\":[],\"recipe\":[],\"restaurant\":[],\"service\":[],\"software\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""},"openingHours":{"show":false,"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"use24hFormat":false,"twoSets":false,"timezone":"","hours":[]}},"breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-02-26 19:37:44","updated":"2025-07-27 19:03:32","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paKYj5-2h7","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/02\/10-cech-rozwoju-marketingu-po-pandemii-jacek-kotarbinski-blog-o-marketingu.png","_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/8749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=8749"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/8749\/revisions"}],"predecessor-version":[{"id":8752,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/8749\/revisions\/8752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media\/8751"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=8749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=8749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=8749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}