{"id":8782,"date":"2021-11-07T14:19:24","date_gmt":"2021-11-07T14:19:24","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=8782"},"modified":"2021-11-07T16:04:47","modified_gmt":"2021-11-07T16:04:47","slug":"yestem-kobieta%e2%80%a8","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/yestem-kobieta%e2%80%a8\/","title":{"rendered":"Yestem kobiet\u0105\u2028"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Skandal obieg\u0142 ca\u0142y glob. Czasem trzeba uwa\u017ca\u0107. Pewien dzia\u0142acz na rzecz ochrony \u015brodowiska zrobi\u0142 zdj\u0119cie. Niby nic niezwyk\u0142ego.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png\" alt=\"\" class=\"wp-image-8783\" width=\"953\" height=\"496\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png 500w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png 458w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/><\/a><\/figure><\/div>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-regular-font-size\">Kenneth Adelman w 2003 roku wykonywa\u0142 badania \u015brodowiska naturalnego. W ich ramach sfotografowa\u0142 dom Barbary Streisand na pla\u017cy w Malibu. Oburzenie gwiazdy wyceniono w pozwie na 50 milion\u00f3w dolar\u00f3w.<\/p>\n\n\n\n<p class=\"has-regular-font-size\"><a href=\"https:\/\/ksiegarnia.pwn.pl\/Marka-5.0,898656307,p.html\">Poczytaj: Marka 5.0. Cz\u0142owiek i&nbsp;technologie: jak tworz\u0105 nowe warto\u015bci?<\/a><\/p>\n\n\n\n<p class=\"has-regular-font-size\">Dowcip polega\u0142 na tym, \u017ce wcze\u015bniej niewielu zna\u0142o zar\u00f3wno stron\u0119 internetow\u0105 Adelmana jak i po\u0142o\u017cenie domu piosenkarki. S\u0105d odrzuci\u0142 pozew prawnik\u00f3w, ponad milion odwiedzaj\u0105cych wesz\u0142o na stron\u0119 przyrodnika, a zdj\u0119cie domu pokaza\u0142y \u015bwiatowe media. Zjawisko szybko nazwano Efektem Streisand. Kiedy koniecznie pr\u00f3bujesz co\u015b ukry\u0107, wykasowa\u0107 i goni\u0107 za internetowymi duchami, tym wi\u0119ksze zainteresowanie \u015bci\u0105gniesz. Tutaj ujawniaj\u0105 si\u0119 klasyczne mechanizmy atraktora, kt\u00f3ry sk\u0142ada si\u0119 na warto\u015b\u0107 zaistnienia (por. <a href=\"https:\/\/onepress.pl\/ksiazki\/sztuka-rynkologii-jacek-kotarbinski,sztryn.htm#format\/d\" target=\"_blank\" rel=\"noreferrer noopener\">Sztuka Rynkologii<\/a>).<\/p>\n\n\n\n<p class=\"has-regular-font-size\">Nowa reklama marki Yes, \u0142amie swoisty schemat archetypu do jakiego przyzwyczai\u0142y nas firmy zwi\u0105zane z bi\u017cuteri\u0105. Klasycznym modelem jest tutaj Kochanek (The Lover), a strategia komunikacji wykorzystuje emocje po\u017c\u0105dania, intymno\u015bci, romantyczno\u015bci, ale i mi\u0142o\u015b\u0107 rodzicielsk\u0105, przyja\u017a\u0144 czy duchowo\u015b\u0107. Fundamentem archetypu jest Afrodyta, kt\u00f3r\u0105 Zeus przyzna\u0142 swojemu synowi Hefajstosowi, bogu ku\u017ani. Wsp\u00f3\u0142cze\u015bnie symbolami archetypu jest Marylin Monroe, Coco Chanel, lody Haagen-Dazs, Apart czy Victoria&#8217;s Secret.&nbsp;<\/p>\n\n\n\n<p class=\"has-regular-font-size\"><a href=\"https:\/\/ksiegarnia.pwn.pl\/50-praw-marketingu-Kotarbinskiego,865310723,p.html\">Poczytaj: 50 Praw Marketingu Kotarbi\u0144skiego<\/a><\/p>\n\n\n\n<p class=\"has-regular-font-size\">Yes zmieni\u0142 sw\u00f3j charakter komunikacji zgodnie z narastaj\u0105cymi trendami w reklamie. Wplataj\u0105c w spot konkretne przekazy spo\u0142eczne. Prezentuj\u0105c inny styl \u017cycia kobiet ni\u017c lansowane stereotypy. Tutaj mamy wizerunek Buntownika. Wolno\u015b\u0107, renesans, \u0142amanie utartych regu\u0142, walka z konserwatywnym my\u015bleniem, anga\u017cowanie w\u0142asnej spo\u0142eczno\u015bci. Marka Yes wychodzi poza schemat, \u0142ami\u0105c zasady. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">Ciekaw jestem efekt\u00f3w.<\/p>\n\n\n\n<p class=\"has-regular-font-size\"><a href=\"https:\/\/forms.freshmail.io\/f\/pvyxoxvn6b\/pg8f850cjp\/index.html\">Do\u0142\u0105cz do&nbsp;Przyjaci\u00f3\u0142 Kotarbi\u0144skiego<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jestem kobiet\u0105. Nowa kampania #Bi\u017cuteriaYES\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/--T8-Jw52Qc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Skandal obieg\u0142 ca\u0142y glob. Czasem trzeba uwa\u017ca\u0107. Pewien dzia\u0142acz na rzecz ochrony \u015brodowiska zrobi\u0142 zdj\u0119cie. Niby nic niezwyk\u0142ego.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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