{"id":8782,"date":"2021-11-07T14:19:24","date_gmt":"2021-11-07T14:19:24","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=8782"},"modified":"2021-11-07T16:04:47","modified_gmt":"2021-11-07T16:04:47","slug":"yestem-kobieta%e2%80%a8","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/yestem-kobieta%e2%80%a8\/","title":{"rendered":"Yestem kobiet\u0105\u2028"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Skandal obieg\u0142 ca\u0142y glob. Czasem trzeba uwa\u017ca\u0107. Pewien dzia\u0142acz na rzecz ochrony \u015brodowiska zrobi\u0142 zdj\u0119cie. Niby nic niezwyk\u0142ego.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png\" alt=\"\" class=\"wp-image-8783\" width=\"953\" height=\"496\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png 500w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/11\/yestem-kobieta-blog-o-marketingu-kotarbinski-.png 458w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/><\/a><\/figure><\/div>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Kenneth Adelman w 2003 roku wykonywa\u0142 badania \u015brodowiska naturalnego. W ich ramach sfotografowa\u0142 dom Barbary Streisand na pla\u017cy w Malibu. Oburzenie gwiazdy wyceniono w pozwie na 50 milion\u00f3w dolar\u00f3w.<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\"><a href=\"https:\/\/ksiegarnia.pwn.pl\/Marka-5.0,898656307,p.html\">Poczytaj: Marka 5.0. Cz\u0142owiek i&nbsp;technologie: jak tworz\u0105 nowe warto\u015bci?<\/a><\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Dowcip polega\u0142 na tym, \u017ce wcze\u015bniej niewielu zna\u0142o zar\u00f3wno stron\u0119 internetow\u0105 Adelmana jak i po\u0142o\u017cenie domu piosenkarki. S\u0105d odrzuci\u0142 pozew prawnik\u00f3w, ponad milion odwiedzaj\u0105cych wesz\u0142o na stron\u0119 przyrodnika, a zdj\u0119cie domu pokaza\u0142y \u015bwiatowe media. Zjawisko szybko nazwano Efektem Streisand. Kiedy koniecznie pr\u00f3bujesz co\u015b ukry\u0107, wykasowa\u0107 i goni\u0107 za internetowymi duchami, tym wi\u0119ksze zainteresowanie \u015bci\u0105gniesz. Tutaj ujawniaj\u0105 si\u0119 klasyczne mechanizmy atraktora, kt\u00f3ry sk\u0142ada si\u0119 na warto\u015b\u0107 zaistnienia (por. <a href=\"https:\/\/onepress.pl\/ksiazki\/sztuka-rynkologii-jacek-kotarbinski,sztryn.htm#format\/d\" target=\"_blank\" rel=\"noreferrer noopener\">Sztuka Rynkologii<\/a>).<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Nowa reklama marki Yes, \u0142amie swoisty schemat archetypu do jakiego przyzwyczai\u0142y nas firmy zwi\u0105zane z bi\u017cuteri\u0105. Klasycznym modelem jest tutaj Kochanek (The Lover), a strategia komunikacji wykorzystuje emocje po\u017c\u0105dania, intymno\u015bci, romantyczno\u015bci, ale i mi\u0142o\u015b\u0107 rodzicielsk\u0105, przyja\u017a\u0144 czy duchowo\u015b\u0107. Fundamentem archetypu jest Afrodyta, kt\u00f3r\u0105 Zeus przyzna\u0142 swojemu synowi Hefajstosowi, bogu ku\u017ani. Wsp\u00f3\u0142cze\u015bnie symbolami archetypu jest Marylin Monroe, Coco Chanel, lody Haagen-Dazs, Apart czy Victoria&#8217;s Secret.&nbsp;<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\"><a href=\"https:\/\/ksiegarnia.pwn.pl\/50-praw-marketingu-Kotarbinskiego,865310723,p.html\">Poczytaj: 50 Praw Marketingu Kotarbi\u0144skiego<\/a><\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Yes zmieni\u0142 sw\u00f3j charakter komunikacji zgodnie z narastaj\u0105cymi trendami w reklamie. Wplataj\u0105c w spot konkretne przekazy spo\u0142eczne. Prezentuj\u0105c inny styl \u017cycia kobiet ni\u017c lansowane stereotypy. Tutaj mamy wizerunek Buntownika. Wolno\u015b\u0107, renesans, \u0142amanie utartych regu\u0142, walka z konserwatywnym my\u015bleniem, anga\u017cowanie w\u0142asnej spo\u0142eczno\u015bci. Marka Yes wychodzi poza schemat, \u0142ami\u0105c zasady. <\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\">Ciekaw jestem efekt\u00f3w.<\/p>\n\n\n\n<p class=\"has-regular-font-size wp-block-paragraph\"><a href=\"https:\/\/forms.freshmail.io\/f\/pvyxoxvn6b\/pg8f850cjp\/index.html\">Do\u0142\u0105cz do&nbsp;Przyjaci\u00f3\u0142 Kotarbi\u0144skiego<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" title=\"YouTube video player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/--T8-Jw52Qc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Skandal obieg\u0142 ca\u0142y glob. Czasem trzeba uwa\u017ca\u0107. Pewien dzia\u0142acz na rzecz ochrony \u015brodowiska zrobi\u0142 zdj\u0119cie. Niby nic niezwyk\u0142ego.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":8783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[846,747],"tags":[2082,369,549,2081],"class_list":["post-8782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-innowacje-trendy-rynkologia","category-marketing","tag-archetyp","tag-marka","tag-reklama","tag-yes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Skandal obieg\u0142 ca\u0142y glob. 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