{"id":9043,"date":"2024-02-26T09:40:34","date_gmt":"2024-02-26T09:40:34","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=9043"},"modified":"2024-02-26T09:40:34","modified_gmt":"2024-02-26T09:40:34","slug":"50-praw-marketingu-kotarbinskiego-audiobook","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/50-praw-marketingu-kotarbinskiego-audiobook\/","title":{"rendered":"50 Praw Marketingu Kotarbi\u0144skiego [ audiobook ]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jacek Kotarbi\u0144ski swoj\u0105 ksi\u0105\u017ck\u0105 udowadnia, \u017ce \u015bwiat marketingu ma swojego Murphy\u2019ego i w\u0142asne prawa, o kt\u00f3rych mo\u017cna m\u00f3wi\u0107 rzeczowo, a przy tym lekko i z humorem. \u201e50 praw marketingu Kotarbi\u0144skiego\u201d to wyj\u0105tkowo praktyczna publikacja dedykowana przedsi\u0119biorcom, w\u0142a\u015bcicielom firm, zarz\u0105dom, zespo\u0142om marketingu i ka\u017cdemu, kto uwa\u017ca, \u017ce marketing jest wa\u017cny w jego pracy.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">W ksi\u0105\u017cce i audiobooku autor zebra\u0142 w niej 30 lat swojego do\u015bwiadczenia zawodowego. W \u017cartobliwej formie przedstawia nieformalne \u201eprawa\u201d rz\u0105dz\u0105ce dzia\u0142aniami marketingowymi. \u201e50 praw marketingu Kotarbi\u0144skiego\u201d to zbi\u00f3r bardzo konkretnych i cennych wskaz\u00f3wek dla przedsi\u0119biorc\u00f3w ma\u0142ych, du\u017cych i \u015brednich oraz marketer\u00f3w. Wszystkie inspirowane praktyk\u0105 zawodow\u0105 autora, wzbogacone anegdotami i przyk\u0142adami z \u017cycia. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/z7LqDqvgdWI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\">50 PRAW MARKETINGU KOTARBI\u0143SKIEGO [ AUDIOBOOK ] <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ze wst\u0119pu autora<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Ostatnie trzy dekady to feeria zmian sposob\u00f3w zarz\u0105dzania firmami, wyzwa\u0144 technologicznych, ca\u0142kowitego przeobra\u017cenia zachowa\u0144 i priorytet\u00f3w klienta. Dla wielu przedsi\u0119biorc\u00f3w ten okres jest szokuj\u0105cy, poniewa\u017c nigdy nie byli przygotowani do tak szalonego tempa zmian. Dzi\u015b proces zmiany jest kluczowym wyznacznikiem rozwoju ka\u017cdej organizacji. Ta z kolei jest paliwem nap\u0119dowym marketingu, kt\u00f3ry skupia w sobie wszystkie nitki informacji, a na ich podstawie mo\u017ce rozwija\u0107 firm\u0119. Niestety, nadal na przeszkodzie przedsi\u0119biorcom stoi typowa mentalno\u015b\u0107, kt\u00f3ra ogranicza my\u015blenie o marketingu do narz\u0119dzi wspieraj\u0105cych sprzeda\u017c, reklamy czy najr\u00f3\u017cniejszych wymy\u015blnych technik manipulacji i propagandy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/hashtag\/kotarbinski\">#kotarbinski<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/50praw\">#50praw<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/jacekkotarbinski\">#jacekkotarbinski<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/marketing\">#marketing<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/marka\">#marka<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/ksi%C4%85%C5%BCka\">#ksi\u0105\u017cka<\/a> #audiobook<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content 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