{"id":936,"date":"2012-03-25T12:34:59","date_gmt":"2012-03-25T12:34:59","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=936"},"modified":"2019-02-14T21:05:12","modified_gmt":"2019-02-14T21:05:12","slug":"sprzedalam-sie-dla-ciebie","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/sprzedalam-sie-dla-ciebie\/","title":{"rendered":"Sprzeda\u0142am si\u0119 dla Ciebie"},"content":{"rendered":"

W kasie siedzi m\u0142oda dziewczyna. Niedziela. Ma z\u0142y dzie\u0144. W domu. W pracy. Dosta\u0142a opieprz dzi\u015b ju\u017c od wszystkich \u015bwi\u0119tych. Po policzkach ciekn\u0105 jej dwie, grube \u0142zy. I jeszcze kazali jej za\u0142o\u017cy\u0107 t\u0119 krety\u0144sk\u0105 kamizelk\u0119. Z napisem dla Ciebie sta\u0142am si\u0119 kasjerk\u0105<\/em>. Nie da si\u0119. Musi si\u0119 roz\u0142adowa\u0107. \u00a0Inaczej wybuchnie. W\u0142a\u015bnie podchodzi pierwszy klient z w\u00f3zkiem. Wygl\u0105da na prawdziwego debila. Teraz sobie u\u017cyjemy!<\/p>\n

\"dla-ciekie-stalam-sie-kasjerka-blog-kotarbinski\"<\/p>\n

\n

Cz\u0142owiek, kt\u00f3rego zatrudniasz, nie musi kocha\u0107 Twoich produkt\u00f3w czy us\u0142ug. To, co dla Ciebie jest dealem czy pasj\u0105 \u017cycia, dla pracownika jest kolejn\u0105 prac\u0105. Jedn\u0105 z wielu, kt\u00f3re mo\u017ce wykonywa\u0107 w karierze. Twoi ludzie mog\u0105 nie pami\u0119ta\u0107 kiedy\u015b, co robili dla Ciebie. To, w jaki spos\u00f3b ich traktujesz jako szef, b\u0119d\u0105 pami\u0119tali zawsze.<\/strong><\/p>\n

Kluczem do zrozumienia tych proces\u00f3w, jest \u00a0marketing wewn\u0119trzny<\/em>. R\u00f3\u017cni specjali\u015bci, r\u00f3\u017cnie na niego m\u00f3wi\u0105. Spotykam marketing personalny<\/em>, albo \u00a0wewn\u0119trzny PR<\/em>. Bez wzgl\u0119du na semantyk\u0119, zawsze chodzi o to samo. W 2001r. czyli 11 lat temu prowadzi\u0142em we Wroc\u0142awiu prezentacj\u0119 pod nazw\u0105 Marketing Wewn\u0119trzny czyli si\u0142a personelu firmy<\/a>. Mo\u017cecie j\u0105 obejrze\u0107 w ca\u0142o\u015bci tutaj<\/a>.<\/p>\n

U\u017cy\u0142em tam metafory pestki z ksi\u0105\u017cki \u00a0 Pestka<\/em> oraz filmu z Krystyn\u0105 Jand\u0105 i Danielem Olbrychskim. Zbudowana przeno\u015bnia w ksi\u0105\u017cce i filmie, dotyczy\u0142a przedstawienia \u017cycia jako owocu. Przylatuj\u0105 r\u00f3\u017cne ptaki i wydziobuj\u0105 z niego najsmakowitsze k\u0105ski. Ale pod mi\u0119kkim mi\u0105\u017cszem pozostaje twarda pestka naszych warto\u015bci i zasad. Twarda pestka \u00a0jest schronem, kanw\u0105 i podstaw\u0105 naszej wewn\u0119trznej etyki. Istot\u0105 cz\u0142owiecze\u0144stwa.<\/p>\n

Je\u015bli w ka\u017cdej firmie, istot\u0105 biznesu b\u0119dzie oszukiwanie klient\u00f3w z pe\u0142n\u0105 \u015bwiadomo\u015bci\u0105. Albo celowe wykorzystywanie jego niewiedzy poprzez gwiazdki i kruczki w umowach. Je\u015bli podstawow\u0105 form\u0105 budowania relacji mi\u0119dzy lud\u017ami w firmach, \u00a0b\u0119dzie \u00a0wy\u015bcig szczur\u00f3w<\/em>, albo korporacyjne lizusostwo<\/em>. Je\u015bli podstawowe warto\u015bci takie jak zaufanie, lojalno\u015b\u0107, odpowiedzialno\u015b\u0107, wzajemny szacunek itp. b\u0119d\u0105 \u0142amane i b\u0119d\u0105 niszczy\u0107 \u00a0ludzk\u0105 pestk\u0119 w firmie<\/em>, to jakichkolwiek narz\u0119dzi u\u017cyjemy do budowania marketingu wewn\u0119trznego, b\u0119dzie to zawsze nieskuteczne. I stanie si\u0119 klasyczn\u0105 propagand\u0105. A bez skutecznego marketingu wewn\u0119trznego, nie ma skutecznego marketingu zewn\u0119trznego.\u00a0 Przyk\u0142adowo: key accout manager<\/em> nie b\u0119dzie budowa\u0142 relacji<\/em> tylko \u00a0odstrzeliwa\u0142 deale<\/em>.<\/p>\n

Wracaj\u0105c do m\u0142odej kasjerki. Wykonuje jedn\u0105 z najgorzej op\u0142acanych prac w Polsce. Nie ciesz\u0105c\u0105 si\u0119 szczeg\u00f3ln\u0105 estym\u0105. Jej funkcja w firmie nie jest r\u00f3wnie\u017c specjalnie powa\u017cana. Jak by si\u0119 czu\u0142a, maj\u0105c oparcie dobrego kierownika ? \u015awietnych kole\u017canek? Czy\u00a0 musia\u0142aby zak\u0142ada\u0107 \u00a0kamizelk\u0119 z groteskowym napisem aby by\u0107 zadowolon\u0105 ze swojej pracy. I przenie\u015b\u0107 to zadowolenie na obs\u0142ugiwanego klienta ? Jak wielu nie rozumie prostej zasady \u2013 niezadowolony pracownik zawsze swoje niezadowolenie b\u0119dzie przenosi\u0142 na klienta.<\/strong><\/p>\n

Kto\u015b napisa\u0142: \u00a0Pracodawca, kt\u00f3ry to wymy\u015bli\u0142, powinien dosta\u0107 od pracownik\u00f3w koszulk\u0119 z napisem 'Dla Ciebie sta\u0142em si\u0119 idiot\u0105’.<\/em><\/p>\n

PS. Z dedykacj\u0105 i podzi\u0119kowaniem studentom Uniwersytetu\u00a0 Gda\u0144skiego, z kt\u00f3rymi mia\u0142em przyjemno\u015b\u0107 podyskutowa\u0107 o etyce marketingu<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

W kasie siedzi m\u0142oda dziewczyna. Niedziela. Ma z\u0142y dzie\u0144. W domu. W pracy. Dosta\u0142a opieprz dzi\u015b ju\u017c od wszystkich \u015bwi\u0119tych. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[747],"tags":[90,94,135,193,284,369,372,376,566,757,617],"class_list":["post-936","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-cmo","tag-euromarketer","tag-jacek-kotarbinski","tag-marka","tag-marketer","tag-marketing","tag-rynkologia","tag-scenki-z-zycia","tag-subiektywny-blog-o-sztuce-marketingu"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-f6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=936"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/936\/revisions"}],"predecessor-version":[{"id":6223,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/936\/revisions\/6223"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}