{"id":9714,"date":"2024-03-17T07:36:57","date_gmt":"2024-03-17T07:36:57","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=9714"},"modified":"2024-03-17T07:40:58","modified_gmt":"2024-03-17T07:40:58","slug":"od-marketingu-1-0-do-marketingu-5-0-grafika","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/od-marketingu-1-0-do-marketingu-5-0-grafika\/","title":{"rendered":"Od Marketingu 1.0 do Marketingu 5.0. [grafika]"},"content":{"rendered":"\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Marketing 1.0. Produktowy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lata 1950-1960. Era ta skupia\u0142a si\u0119 na produkcie i jego produkcji. Dominowa\u0142a w okresie powojennym, kiedy to popyt na produkty cz\u0119sto przewy\u017csza\u0142 poda\u017c, a g\u0142\u00f3wnym celem firm by\u0142o zaspokojenie podstawowych potrzeb konsument\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing 2.0. Konsumenta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lata 1960-1990. W miar\u0119 jak rynki stawa\u0142y si\u0119 coraz bardziej nasycone, firmy zacz\u0119\u0142y skupia\u0107 si\u0119 na zrozumieniu i zaspokajaniu potrzeb oraz pragnie\u0144 konsument\u00f3w. To podej\u015bcie podkre\u015bla\u0142o znaczenie segmentacji rynku i targetowania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing 3.0. Warto\u015bci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lata 1990-2010. Firmy zacz\u0119\u0142y koncentrowa\u0107 si\u0119 na warto\u015bciach i misji, d\u0105\u017c\u0105c do budowania g\u0142\u0119bszych, emocjonalnych relacji z konsumentami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing 4.0. Cyfrowy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lata 2010-2020. Wzrost znaczenia internetu, medi\u00f3w spo\u0142eczno\u015bciowych i mobilno\u015bci przyni\u00f3s\u0142 przej\u015bcie od tradycyjnych do cyfrowych kana\u0142\u00f3w komunikacji i interakcji z klientem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing 5.0. Technologiczny + Humanistyczny.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Od lat 2020 koncentruje si\u0119 na wykorzystaniu zaawansowanych technologii, takich jak sztuczna inteligencja, Internet rzeczy (IoT), i robotyka, do tworzenia spersonalizowanych i humanistycznych do\u015bwiadcze\u0144 dla konsument\u00f3w, przy jednoczesnym podkre\u015bleniu znaczenia zr\u00f3wnowa\u017conego rozwoju i humanizmu. <a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/marka-5-0-czlowiek-i-technologie-jak-tworza-nowe-wartosci-jacek-kotarbinski-wydawnictwo-naukowe-pwn-warszawa-2023\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Patronem Marki 5.0. jest Leonardo da Vinci.<\/a><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/OD-MARKETINGU-1-0-DO-5-0-Jacek-Kotarbinski.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Osadzone z OD-MARKETINGU-1-0-DO-5-0-Jacek-Kotarbinski.\"><\/object><a id=\"wp-block-file--media-0dc0ef38-0213-42b1-ae16-d036ac83daeb\" href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/OD-MARKETINGU-1-0-DO-5-0-Jacek-Kotarbinski.pdf\">OD-MARKETINGU-1-0-DO-5-0-Jacek-Kotarbinski<\/a><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/OD-MARKETINGU-1-0-DO-5-0-Jacek-Kotarbinski.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-0dc0ef38-0213-42b1-ae16-d036ac83daeb\">Pobierz<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski-1024x576.png\" alt=\"\" class=\"wp-image-9716\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png 1024w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png 768w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png 1536w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png 1300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/03\/od-marketingu-1-0-do-5-0-jacek-kotarbinski.png 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#marketing<\/strong> <strong>#marka<\/strong> <strong>#marka50<\/strong> <strong>#marketing50<\/strong> <strong>#kotarbinski<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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Produktowy Lata 1950-1960. Era ta skupia\u0142a si\u0119 na produkcie i jego produkcji. Dominowa\u0142a w okresie powojennym, kiedy to popyt na produkty cz\u0119sto przewy\u017csza\u0142 poda\u017c, a g\u0142\u00f3wnym celem firm by\u0142o zaspokojenie podstawowych potrzeb konsument\u00f3w. Marketing 2.0. Konsumenta Lata 1960-1990. 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