{"id":9996,"date":"2024-03-25T14:36:20","date_gmt":"2024-03-25T14:36:20","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=9996"},"modified":"2024-03-25T14:37:15","modified_gmt":"2024-03-25T14:37:15","slug":"czy-facebook-i-wizzair-w-swoich-algorytmach-przewidzieli-swoje-progi-decyzyjne","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/czy-facebook-i-wizzair-w-swoich-algorytmach-przewidzieli-swoje-progi-decyzyjne\/","title":{"rendered":"Czy Facebook i Wizzair w swoich algorytmach, przewidzieli w\u0142asne progi decyzyjne?"},"content":{"rendered":"\n<p>Tam, gdzie powinien zareagowa\u0107 cz\u0142owiek, a nie maszyna?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Eric Siegel, ekspert i doradca z dziedziny AI, podkre\u015bla kluczowy aspekt odnosz\u0105cy si\u0119 do sukcesu wdro\u017ce\u0144 sztucznej inteligencji w biznesie. Istot\u0105 sukcesu jest strategiczny wyb\u00f3r progu decyzyjnego &#8211; jednej liczby rozdzielaj\u0105cej &#8222;tak&#8221; od &#8222;nie&#8221; w automatycznych decyzjach podejmowanych przez algorytmy. Siegel argumentuje, \u017ce cho\u0107 technologia AI mo\u017ce prowadzi\u0107 do milion\u00f3w operacyjnych decyzji w takich obszarach jak marketing, finanse czy ochrona zdrowia, to w\u0142a\u015bciwe ustalenie progu decyzyjnego stanowi o efektywno\u015bci ca\u0142ego przedsi\u0119wzi\u0119cia. Ten niepozorny element, wydawa\u0142oby si\u0119 bardziej biznesowy ni\u017c techniczny, decyduje o kierunku, w kt\u00f3rym poleci &#8222;rakieta&#8221; technologii AI.<\/p>\n\n\n\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wizzair-jestescie-kompletnym-zaprzeczeniem-marki-5-0\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Case study: Wizzair<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/czy-deepfake-zabija-czy-tylko-kradnie\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Case study: Facebook <\/a><\/p>\n\n\n\n<p>W artykule &#8222;AI Success Depends On How You Choose This One Number&#8221; na \u0142amach &#8222;Forbes Innovation AI&#8221;, Eric Siegel zdefiniowa\u0142 kilka tez:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI jako kalkulator prawdopodobie\u0144stwa<\/strong>. Autor podkre\u015bla, \u017ce w centrum zastosowa\u0144 AI le\u017cy uczenie maszynowe, przetwarzaj\u0105ce dane w celu przewidywania wynik\u00f3w. Nie chodzi tutaj o generatywn\u0105 AI, kt\u00f3ra ostatnio dominuje nag\u0142\u00f3wki, lecz o analityk\u0119 predykcyjn\u0105 &#8211; klucz do optymalizacji najwi\u0119kszych operacji przedsi\u0119biorstwa.<\/li>\n\n\n\n<li><strong>Decyzje zale\u017c\u0105 od ustalonego progu. <\/strong>Pr\u00f3g decyzyjny to biznesowy wyb\u00f3r, kt\u00f3ry okre\u015bla, w jaki spos\u00f3b modele predykcyjne b\u0119d\u0105 nap\u0119dza\u0107 decyzje. Jego w\u0142a\u015bciwe ustalenie ma kluczowe znaczenie dla optymalizacji i efektywno\u015bci dzia\u0142a\u0144.<\/li>\n\n\n\n<li><strong>Wp\u0142yw na wyniki biznesowe. <\/strong>Wyb\u00f3r progu decyzyjnego ma cz\u0119sto wi\u0119kszy wp\u0142yw na warto\u015b\u0107 projektu ni\u017c zmiany w samym rozwoju modelu. To decyzja strategiczna, kt\u00f3ra wymaga od lider\u00f3w biznesowych g\u0142\u0119bokiego zrozumienia kompromis\u00f3w (tut. odnosz\u0105cych si\u0119 do sytuacji, w kt\u00f3rej wyb\u00f3r jednej opcji poci\u0105ga za sob\u0105 konieczno\u015b\u0107 zrezygnowania z innej opcji) mi\u0119dzy r\u00f3\u017cnymi celami.<\/li>\n\n\n\n<li><strong>Znaczenie pragmatyki biznesowej. <\/strong>Skuteczne wdra\u017canie AI wymaga od lider\u00f3w biznesowych zrozumienia semi-technicznych aspekt\u00f3w projekt\u00f3w uczenia maszynowego, takich jak wp\u0142yw progu decyzyjnego na operacje, odpowiednich metryk i niezb\u0119dnych danych.<\/li>\n\n\n\n<li><strong>Wsp\u00f3\u0142praca z ekspertami w zakresie danych.<\/strong> Zrozumienie i efektywne wykorzystanie prog\u00f3w decyzyjnych w AI wymaga \u015bcis\u0142ej wsp\u00f3\u0142pracy mi\u0119dzy liderami biznesowymi a specjalistami od danych, aby wsp\u00f3lnie kszta\u0142towa\u0107 strategie i podejmowa\u0107 decyzje, kt\u00f3re najefektywniej wp\u0142yn\u0105 na cel projektu.<\/li>\n<\/ul>\n\n\n\n<p>Eric Siegel przekonuje, \u017ce sukces w implementacji AI le\u017cy nie tylko w zaawansowaniu technologicznym, ale przede wszystkim w strategicznym podej\u015bciu do biznesowych aspekt\u00f3w projekt\u00f3w, takich jak ustalenie odpowiedniego progu decyzyjnego.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/ericsiegel\/2024\/03\/25\/ai-success-depends-on-how-you-choose-this-one-number\/?sh=6094a4182088\">\u0179r\u00f3d\u0142o: Forbes.com<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Tam, gdzie powinien zareagowa\u0107 cz\u0142owiek, a nie maszyna?<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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