Wed\u0142ug ekspert\u00f3w Sprawnego Marketingu \u201cSztuka Rynkologii\u201d nale\u017cy do\u00a0pierwszej dziesi\u0105tki najlepszych ksi\u0105\u017cek o\u00a0marketingu, wydanych w\u00a0Polsce po\u00a01990 roku. Kim jest rynkolog? Osobnikiem zawodowo tworz\u0105cym rynki i\u00a0zarz\u0105dzaj\u0105cym nimi. Tworz\u0105cym na\u00a0tych rynkach warto\u015b\u0107, z\u00a0punktu widzenia klienta, w\u0142a\u015bciciela firmy i\u00a0pracownika. Aby zosta\u0107 w\u00a0pe\u0142ni wykszta\u0142conym Rynkologiem, trzeba rozumie\u0107 i\u00a0akceptowa\u0107 fakt, \u017ce\u00a0marketing nie\u00a0s\u0142u\u017cy oszukiwaniu innych ludzi. Jego celem jest budowa realnych warto\u015bci, bo\u00a0dzi\u015b to\u00a0staje si\u0119 to\u00a0kluczem do\u00a0budowania pozytywnych relacji w\u00a0biznesie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kim jest rynkolog? Osobnikiem zawodowo tworz\u0105cym rynki i zarz\u0105dzaj\u0105cym nimi. Tworz\u0105cym na tych rynkach warto\u015b\u0107, z punktu widzenia klienta, w\u0142a\u015bciciela firmy i pracownika. Aby zosta\u0107 w pe\u0142ni wykszta\u0142conym Rynkologiem, trzeba rozumie\u0107 i akceptowa\u0107 fakt, \u017ce marketing nie s\u0142u\u017cy oszukiwaniu innych ludzi. Jego celem jest budowa realnych warto\u015bci, bo dzi\u015b to staje si\u0119 to kluczem do budowania pozytywnych relacji w biznesie…<\/em><\/p>\n","protected":false},"featured_media":9209,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[2330],"product_tag":[],"class_list":{"0":"post-11293","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ksiazki","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"product-type-simple"},"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/product\/11293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=11293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media\/9209"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=11293"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/product_brand?post=11293"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/product_cat?post=11293"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/product_tag?post=11293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}