Jacek Kotarbi\u0144ski swoj\u0105 now\u0105 ksi\u0105\u017ck\u0105 udowadnia, \u017ce\u00a0\u015bwiat marketingu ma\u00a0swojego Murphy\u2019ego i\u00a0w\u0142asne prawa, o\u00a0kt\u00f3rych\u00a0mo\u017cna m\u00f3wi\u0107 rzeczowo, a\u00a0przy tym lekko i\u00a0z\u00a0humorem. \u201e50 praw marketingu Kotarbi\u0144skiego\u201d to\u00a0wyj\u0105tkowo praktyczna publikacja dedykowana przedsi\u0119biorcom, w\u0142a\u015bcicielom firm, zarz\u0105dom, zespo\u0142om marketingu i\u00a0ka\u017cdemu, kto uwa\u017ca, \u017ce\u00a0marketing jest wa\u017cny w\u00a0jego pracy. Autor zebra\u0142 w\u00a0niej 30 lat swojego do\u015bwiadczenia zawodowego. W\u00a0\u017cartobliwej formie przedstawia nieformalne \u201eprawa\u201d rz\u0105dz\u0105ce dzia\u0142aniami marketingowymi. \u201e50 praw marketingu Kotarbi\u0144skiego\u201d to\u00a0zbi\u00f3r bardzo konkretnych i\u00a0cennych wskaz\u00f3wek dla przedsi\u0119biorc\u00f3w ma\u0142ych, du\u017cych i\u00a0\u015brednich oraz\u00a0marketer\u00f3w. Wszystkie inspirowane praktyk\u0105 zawodow\u0105 autora, wzbogacone anegdotami i\u00a0przyk\u0142adami z\u00a0\u017cycia..<\/p>\n","protected":false},"excerpt":{"rendered":"
Ostatnie trzy dekady to feeria zmian sposob\u00f3w zarz\u0105dzania firmami, wyzwa\u0144 technologicznych, ca\u0142kowitego przeobra\u017cenia zachowa\u0144 i priorytet\u00f3w klienta. Dla wielu przedsi\u0119biorc\u00f3w ten okres jest szokuj\u0105cy, poniewa\u017c nigdy nie byli przygotowani do tak szalonego tempa zmian. Dzi\u015b proces zmiany jest kluczowym wyznacznikiem rozwoju ka\u017cdej organizacji. Ta z kolei jest paliwem nap\u0119dowym marketingu, kt\u00f3ry skupia w sobie wszystkie nitki informacji, a na ich podstawie mo\u017ce rozwija\u0107 firm\u0119. Niestety, nadal na przeszkodzie przedsi\u0119biorcom stoi typowa mentalno\u015b\u0107, kt\u00f3ra ogranicza my\u015blenie o marketingu do narz\u0119dzi wspieraj\u0105cych sprzeda\u017c, reklamy czy najr\u00f3\u017cniejszych wymy\u015blnych technik manipulacji i propagandy. (\u2026) Chcia\u0142bym, by ta ksi\u0105\u017cka dostarczy\u0142a odrobiny inspiracji i refleksji ka\u017cdemu, kto buduje i rozwija swoj\u0105 firm\u0119.<\/em><\/p>\n","protected":false},"featured_media":9389,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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