{"id":11298,"date":"2025-10-10T13:00:46","date_gmt":"2025-10-10T13:00:46","guid":{"rendered":"http:\/\/projekt11.mirek-michas.pl\/?post_type=product&amp;p=11298"},"modified":"2025-10-10T13:00:46","modified_gmt":"2025-10-10T13:00:46","slug":"influencer-marketing-czyli-ekonomia-tworcow-xxi-wieku-jacek-kotarbinski","status":"publish","type":"product","link":"https:\/\/kotarbinski.com\/blogomarketingu\/produkt\/influencer-marketing-czyli-ekonomia-tworcow-xxi-wieku-jacek-kotarbinski\/","title":{"rendered":"Influencer marketing. Czyli ekonomia tw\u00f3rc\u00f3w XXI wieku, Jacek Kotarbi\u0144ski"},"content":{"rendered":"<p>Czy wiesz, dlaczego influencer marketing sta\u0142 si\u0119 jedn\u0105 z najpot\u0119\u017cniejszych si\u0142 w gospodarce XXI wieku? Co sprawia, \u017ce posty influencer\u00f3w zmieniaj\u0105 zachowania zakupowe i wywo\u0142uj\u0105 dyskusje w mediach? Jak budowa\u0107 zaufanie i spo\u0142eczno\u015b\u0107 w \u015bwiecie, gdzie ka\u017cdy mo\u017ce sta\u0107 si\u0119 tw\u00f3rc\u0105 i liderem opinii? Jak marki mog\u0105 wykorzysta\u0107 autentyczno\u015b\u0107 influencer\u00f3w, aby zyska\u0107 przewag\u0119 rynkow\u0105? Jak odr\u00f3\u017cni\u0107 prawdziwy wp\u0142yw od pustych zasi\u0119g\u00f3w? Ksi\u0105\u017cka ta odpowiada na wiele pyta\u0144, pokazuj\u0105c influencer marketing z perspektywy historycznej, ekonomicznej, technologicznej i psychologicznej. Dzi\u0119ki niej \u0142atwiej b\u0119dzie Ci zrozumie\u0107 mechanizmy rz\u0105dz\u0105ce wsp\u00f3\u0142czesnym \u015bwiatem medi\u00f3w spo\u0142eczno\u015bciowych, budowaniem wp\u0142ywu i tworzeniem marek osobistych, kt\u00f3re kszta\u0142tuj\u0105 rynek i \u015bwiadomo\u015b\u0107 spo\u0142eczn\u0105. Znajdziesz tu: \u00a0om\u00f3wienie najnowszych bada\u0144 o wp\u0142ywie influencer\u00f3w na decyzje zakupowe, analiz\u0119 roli relacji paraspo\u0142ecznych w budowaniu zaanga\u017cowania, praktyczne strategie wsp\u00f3\u0142pracy marek z influencerami, refleksj\u0119 nad rozwojem wirtualnych influencer\u00f3w i roli AI w tworzeniu tre\u015bci.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>To ksi\u0105\u017cka dla marketer\u00f3w, przedsi\u0119biorc\u00f3w, tw\u00f3rc\u00f3w, student\u00f3w kierunk\u00f3w zwi\u0105zanych z komunikacj\u0105 i socjologi\u0105 oraz wszystkich, kt\u00f3rzy chc\u0105 \u015bwiadomie porusza\u0107 si\u0119 w \u015bwiecie tre\u015bci cyfrowych. Dowiesz si\u0119, czym jest marka osobista 5.0, jak influencerzy buduj\u0105 swoje plemiona w sieci oraz jak zmieniaj\u0105 si\u0119 modele komunikacji i sprzeda\u017cy w erze ekonomii tw\u00f3rc\u00f3w. Autor nie tylko opowiada o tym, czym jest influencer marketing, ale pokazuje, jak go wykorzysta\u0107 w spos\u00f3b etyczny, skuteczny i zgodny z warto\u015bciami. Dzi\u0119ki temu mo\u017cemy nie tylko sprzedawa\u0107, ale r\u00f3wnie\u017c budowa\u0107 zaufanie i relacje, kt\u00f3re przetrwaj\u0105 zmieniaj\u0105ce si\u0119 algorytmy i trendy.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"featured_media":11299,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[2330],"product_tag":[],"class_list":["post-11298","product","type-product","status-publish","has-post-thumbnail","product_cat-ksiazki","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","taxable","shipping-taxable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"To ksi\u0105\u017cka dla marketer\u00f3w, przedsi\u0119biorc\u00f3w, tw\u00f3rc\u00f3w, student\u00f3w kierunk\u00f3w zwi\u0105zanych z komunikacj\u0105 i socjologi\u0105 oraz wszystkich, kt\u00f3rzy chc\u0105 \u015bwiadomie porusza\u0107 si\u0119 w \u015bwiecie tre\u015bci cyfrowych. 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