Jacek Kotarbiński, PhD, BEng, MBA
PhD in Economics and Finance. Economist, marketer, engineer, marketing expert, MBA. A recognized authority and international expert in the field of marketing, brand development, innovation and sales management. Mentor of startups and technology companies. Since 1990, he has been effectively and practically supporting enterprises in the development of their competitiveness.
He is listed in the ranking of 65 Polish Marketing Personalities 2021 prepared by “Widoczni.com”. Winner of the Blog of the Year 2012 Onet.pl competition in the “Professional and company blogs” category. Recognized by Whitepress in 2015 as one of the 100 Most Inspirational People in the Interactive Industry in Poland. Listed among the most influential and inspiring people of Polish LinkedIn. First prize winner in the competition for the best marketing strategy in the banking sector.
“Sztuka Rynkologii” (The Marketology), published in 2014, was awarded in the expert ranking of the 100 best marketing books published in Poland, published in 2020 by “Sprawny Marketing”. The book “50 Laws of Kotarbiński Marketing”, published in 2020, became a bestseller on the day of its premiere. Three e-books: “Sztuka Marketingu” (2013), “Druga Sztuka Marketingu” (2018) and “Third Art of Marketing” (2018) have become iTunes hits in the “Business” category.
Member of the Open Eyes Economy Summit Council and the Copy Advice team at the Advertising Ethics Council. Juror of EFFIE Awards, Superbrands Poland Awards, PRCH Retail Awards, POPAI Poland Awards. He worked in the Program Council of Forum IAB Poland. Keynote TEDx, industry conferences, business coach, advisor. International shopper marketing expert. Blogger of “Harvard Business Review Polska”. Columnist for “Forbes Polska”. Consultant of management boards of many companies. He was CMO Masterlease Poland, General Motors Company and managed POPAI Poland The Global Association for Marketing at-Retail.
He studied economics and management in Germany, Austria and Poland. He completed doctoral studies at the Faculty of Economics of the University of Gdańsk. The topic of the dissertation is the effectiveness and marketing effectiveness of medium and large enterprises. Lecturer in Questus / Chartered Institute of Marketing and MBA studies: Kozminski University, WSB University, French Institute of Management, Gdańsk Foundation for Manager Development, University of Gdańsk, University of Social Sciences and Humanities. He is a certified quality management systems auditor TUV Bayern-Sachsen (QFMA). Scholarship holder of the Carl Duisberg Foundation. Business consultant in Coaching Program Deutsche Gesellschaft für Technische Zusammenarbeit.
He carried out projects for brands such as: Eurocash, Neuca, Mercedes Benz, Grupa Lotos, Energa, Polpharma, Coca-Cola, Orange, Balex Metal, EWE, Enea, Masterlease, Deloitte, Agros Nova, Dr. Oetker, ROCHE, Onet.pl, Kompania Piwowarska, Wirtualna Polska, Kamis, Darboven, IDEA Bank, Gdańsk University of Technology, University of Łódź, Gdańsk Tourist Organization, Sea Port of Gdańsk, Educational Research Institute and many others. He cooperates with innovative companies and startups as part of the projects of the Pomeranian Science and Technology Park in Gdynia, the Gdańsk Entrepreneurship Incubator STARTER or the Gdańsk Science and Technology Park.
Scholarship holder of the Carl Duisberg Foundation. Doradca w Coaching Program Deutsche Gesellschaft für Technische Zusammenarbeit.
Author of many publications in “Marketing w Praktyce”, “Marketer +”, “Sprawny Marketing”. Commentator of marketing events on the websites: “Wirtualne Media”, “Nowoczesny Marketing”, “Marketer +”.
Together with Mateusz Czech, since 2018, he has been co-creating the project of recommending 53 books on marketing to read for the next year. As a rule of thumb, the most successful entrepreneurs read one book a week.
Creator of the decision game “The Quarter”, tests of marketing and sales personnel competences, and e-learning projects in the field of internet marketing. The originator, creator and sheriff of the “Bareizmy Wiecznie Żywe” fanpage with over 202,000 fans, which gained the status of a “cult website promoting Polish sense of humor”.
Author of the Blog about Marketing kotarbinski.com