WIZZAIR: You are the complete antithesis of a Brand 5.0.

The customer’s predicament: a young woman returning to Poland from Milan. To add context, she’s alone and in her fifth month of pregnancy. She needs to leave at 4 a.m. to make it to the airport by morning, with her flight scheduled just after nine. It’s Sunday evening when suddenly…

My adventures with Professor Philip Kotler

How did I find the Professor? It’s late afternoon. February 1997. I’m sitting in a cold, empty office in Ciechanów and, as usual, my synapses are giving me no peace. 20 kilometers away my wife Joanna is waiting for me with our children: one-year-old Maciek and five-year-old Dominika. Two months …

Introduction to “They Ask, You Answer” by Marcus Sheridan. Polish edition

Marcus Sheridan is an unquestionable, global personality in the area of content marketing. He is one of those unique people with charisma and an ability to attract and engage audiences. Both as a speaker and as an author. Forbes named him one of 20 “speakers you don’t want to miss” in 2017.