Does Deepfake Kill? Or Does It Merely Steal?
In December 2012, the internet was ablaze with shock and disbelief as a video of an eagle snatching a child in a park went viral, reaching unprecedented views. However, this […]
Jack`s Blog on Marketing, Brands, Innovation
My marketing blog in English. This one is not mistaken who does nothing. Sorry for the mistakes. If you think something needs to be improved, write in the comments. Thank you.
I am founder & CEO w kotarbinski.com. Experienced economist, expert, marketer since 1990, author, MBA lecturer, engineer, marketologist. Jack
WIZZAIR: You are the complete antithesis of a Brand 5.0.
The customer’s predicament: a young woman returning to Poland from Milan. To add context, she’s alone and in her fifth month of pregnancy. She needs to leave at 4 a.m.
My adventures with Professor Philip Kotler
How did I find the Professor? It’s late afternoon. February 1997. I’m sitting in a cold, empty office in Ciechanów and, as usual, my synapses are giving me no peace.
Do you have the biggest foot in the world?
Imagine. A young boy, teenager Lars Motza once broke the Guinness World Record. The right foot is almost 35 cm long, and the left foot is similar. This is equivalent
Introduction to “They Ask, You Answer” by Marcus Sheridan. Polish edition
Marcus Sheridan is an unquestionable, global personality in the area of content marketing. He is one of those unique people with charisma and an ability to attract and engage audiences. Both as a speaker and as an author. Forbes named him one of 20 “speakers you don’t want to miss” in 2017.
Introduction to “This Is Marketing” by Seth Godin. Polish edition.
Marketing doesn’t deceive people. It’s people who deceive using marketing tools. Be proud of your marketing. This thought seems to define the latest book by Seth Godin.